Engage & Convert
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Acquisition
AR & VR: 4 Ways to Succeed in a New Reality
Mixed reality is taking a leading role in modern B2C and B2B marketing efforts.
Take a lesson in key takeaways from unique mixed reality implementations. -
Acquisition
Edgy Tone Pops in New Diet Coke Campaign
Diet Coke has unleashed the latest iteration of its new global
brand platform to promote two new flavors. -
Acquisition
A Revealing Campaign: Beauty Unaltered at CVS
Customers shopping the makeup aisles are finding marketing imagery
showing real women—beautiful freckles, moles and all. -
Acquisition
Lowe’s Scores Massive Deal with the NFL
Lowe’s NFL sponsorship takes direct aim at Home Depot’s
core do-it-yourselfer. -
Data & Analytics
Marketing Strategies at Risk: Six Predictions
Four key forces buffeting marketing today have spawned six predictions
that will dramatically affect marketing teams and their leaders. -
Acquisition
How Sun-Maid is Back in the Spotlight After a Decade in the Dark
With the new “Grow Young” campaign, Sun-Maid has big plans to pull itself back
up into the sunshine targeting a growth goal of $100 million in five years. -
Acquisition
Michael Hall to Star in Skittles Game Day Musical
For the second year in a row, Skittles will sit out the Super Bowl,
but that doesn’t mean it won’t be making a big play. -
Acquisition
Hotels.com Calls for Super Bowl Fans to Make Game Day Babies
If it’s up to Hotels.com there will be a baby-making boom
following the rush of the Super Bowl LIII. -
Data & Analytics
AI Opportunities to Solve Digital Marketing Challenges
Five common challenges marketers face today and how AI can help.
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Acquisition
Cole Haan Launches Mobile- and Social-First Video Series with Forbes.com
The multi-format campaign is aimed at Millennial professionals looking for
personal and professional development tips.