Engage & Convert
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Acquisition
Gucci Pulls Blackface Sweater
Both Gucci and adidas got off to a bad start by marketing highly
insensitive products for Black History Month. -
Acquisition
Red Robin Shares Signature Fries Across Nine States
For the next three months, the Red Robin Food Truck is on
the road celebrating its 50th birthday with consumers. -
Social
9 Tips for Optimizing Your LinkedIn Presence
LinkedIn is a valuable resource for B2B marketers. Here’s nine ideas
to help brands and individuals get the most out of the platform. -
Engage & Convert
Super Bowl Puts Kaepernick/Nike Back in the Spotlight: CMOs Weigh In
Leading CMOs revisit the Nike “Just Do It”
campaign featuring Colin Kaepernick. -
Acquisition
The Most Unique Sponsorship Activations Around the Super Bowl
Here’s a look at how several branding, including Pizza Hut, Sleep Number and
Mercedes-Benz activated during Super Bowl weekend. -
Acquisition
Mars Valentine’s Day Spa Bursts with Sweet Flavors
Valentine’s Day is just around the bend and Mars is ready to celebrate
with a pop-up shop sweetened with its gums, mints and candies. -
Acquisition
Shackleton’s Wild Tale of Antarctic Exploration and Lost Whiskey
Shackleton Whisky and Shazam turn gift boxes into augmented
reality experiences to bring the brand’s story to life. -
Acquisition
SunTrust Runs its Own Playbook for Super Bowl Weekend
SunTrust is using new Snapchat tech, digital plays and plenty
of interactive experiences to engage Super Bowl fans. -
Acquisition
New AI Tools for Better Engagement
AI-driven technology is developing exponentially, enabling brands to get consumer
feedback on a massive scale, without having to invest a great deal of time and money. -
Direct Marketing | Print
Navigating Consumers’ Quest for Convenience
Here are some proactive steps marketers can take to satisfy
consumer demand in this new era of efficiency, simplicity and convenience.