Engage & Convert
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Acquisition
How to Combine the Strengths of Team Members
For example, if you have the the resources to specialize in some way, invest in areas
that can deliver results connected back to the company’s biggest strategic priorities. -
Acquisition
CMOs See Tech Migration, Digital Skill Sets as Key Issues
Key insights and input from conversations with 100 marketing
leaders reveal serious commitments for change. -
Digital
Amazon’s Biggest Growth Potential May Be B2B Ecommerce
The next great frontier of growth for Amazon may lie in B2B,
according to Bank of America analyst Justin Post. -
Acquisition
How T-Mobile Built a Strong Connection with the LGBTQ Community
Jen Palmer leads the Pride and Allies Employee Network Group. She shares
strategy on marketing to the powerful LGBTQ community. -
Acquisition
Instagram Users Can Now Shop on the Spot
Instagram Checkout is the latest digital shopping service in
the battle for eyeballs and dollars. -
Acquisition
Tacos Fall from the Sky at SXSW
SXSW may have ended, but for Torchy’s Tacos
the halo of its marketing stunt lingers on. -
Acquisition
3 Steps for Using Audience Culture to Improve Brand Marketing
Targeted demographics are often too broad or general to resonate with a
specific segment of consumers for brand marketing. -
Social
Facebook Stories Ads: 5 Key Creative Best Practices
Facebook Stories Ads can’t compromise on visuals, and they need a clear call to action.
Here’s five tips for engaging users through this medium. -
Acquisition
Free Coors Light for All Should Bud Light Attack … Again
This week, the beer battle continues as Coors Light unveiled a new
smart beer tap that lights up when “fueled by Bud Light negativity.” -
Acquisition
Acura Challenge Enlists ESPN Host and Sports Commentator
Acura is jumping into March Madness with an online challenge to
show off its “super handling” all-wheel drive technology.