Digital
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Acquisition
Gap’s Athleta Taps Celebrate Girls Movement
The Gap-owned retailer, Athleta, has joined dozens of mainstream brands celebrating girls’ strength and confidence with the Athleta “Power of She” campaign.
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Data & Analytics
3 Ways CIOs Can Transform Digital Marketing
Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.
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Acquisition
Gillette Unveils 2016 Olympic Video
Gillette, owned by P&G, has released a new 30-second spot for its 2016 Olympic sponsorship and the names of some of of its professional athlete partners.
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Acquisition
6 Ways to Prevent Destructive Experiences with Influencers
Holly Pavlika, senior vice president at Collective Bias, shares six tips to handle difficult situations with influencers before they even begin.
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Acquisition
Bots on Facebook Messenger App Open Opportunities for Brands
Facebook is changing the way its 900 million monthly users engage with brands by opening up its Messenger app to bots.
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Acquisition
Cirque Du Soleil VP on Driving Intimacy through Digital & Mobile
Alma Derricks, VP sales & marketing, Cirque du Soleil, says storytelling is the framework for its digital strategy making the consumer experience more intimate.
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Demand Gen
Aligning Content Marketing and Personas
Content marketing gives prospects an opportunity to raise their hands and say they’re interested. Aligning content with personas can provide the right context.
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Acquisition
Lean Cuisine’s Double-Digit Digital Turnaround
Jeff Hamilton, president, Nestlé Prepared Foods, shares how Lean Cuisine deleted the word diet from its marketing lexicon and turned the brand around.
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Acquisition
Burberry Uses Snapcodes to Unlock Fragrance Content
Burberry is the first luxury brand to use Snapchat’s ‘Snapcode’ on its products in stores to encourage shoppers to scan the code to unlock exclusive content.
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Digital
What the Internet of Things Means for Today’s CMO
Just take a trip to Home Depot and how the Internet of Things is impacting our life at home. But what does it mean to marketing.