Digital
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Acquisition
Three Ways to Win the Social Media Content Game
To make a successful piece of social media content you need to accomplish just three simple, interrelated objectives.
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Digital
How the IoT is Creating Real-Time Customer Experiences
Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week.
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Digital
Marketer vs. Machine: What Programmatic Media Means for CMOs
For those who transacted ad buys manually for years using spreadsheets and fax machines, the dawn of automated, programmatic media buying has been unsettling.
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Acquisition
Why the “Most Interesting Man in the World” was Sent to Mars
Dos Equis introduced a new, younger “Most Interesting Man in the World” who will be more adventurous to engage Millennials.
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Acquisition
What you Need to Know about Pay Your Selfie?
For brands, Pay Your Selfie lets them monetize selfies in an everyday way
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Digital
Yes, Ad Fraud Hurts—But Programmatic Advertising Can Help
Here are three ways marketers can start thinking about tackling the industry-wide issue of ad fraud differently.
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Demand Gen
Why B2B Brands Are Focused on ABM
Why is (ABM) so hot? More and more companies know that while B2B marketing still has a place for B2C-style branding and awareness, demand gen is vital.
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Acquisition
Do you Know the Best Video Ad Length for Facebook?
A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook.
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Demand Gen
3 Strategies when Buying Programmatic for Branding
While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.
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Acquisition
How to Create Branded Video that Converts
Jon Spenceley, content & social media manager at Vidyard, shares five reasons to hop on the branded video marketing bandwagon.