Digital
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Acquisition
Have You Seen a Jeep Wearing a Mustache?
During Movember, men grow beards to show their support and brands love to join in. One of them, Jeep, found a fun way to do just that.
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Digital
Build Stronger Relationships with Programmatic Advertising
Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands like Vitamix to consumers in a more personal way than ever before.
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Data & Analytics
The Buzz: Marketers Share What (And Who) to Watch in 2017
Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016.
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Digital
Using the Buyer’s Journey to Evaluate Content Marketing Success
Content marketing is key to B2B online success, but many marketers still don’t fully understand how these efforts contribute to the bottom line.
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Digital
9 Reasons Other Companies’ Webinars Are Better Than Yours
What separates the webinar winners from losers? Companies who see significant return on their investment typically do these nine things.
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Agencies
Millennial Marketers Disrupt Balance of Marketing Power
Millennial Marketers are defining a new and successful marketing world order that is digital centric, social-first, and driven by video.
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Acquisition
How—and Why—to Put Snapchat to Work
Most brands say that they should be on Snapchat, however being ON the platform is different than USING the platform: 4 tips on how to market on Snapchat.
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Acquisition
Pinterest Rings in Holiday Marketing Campaigns: Infographic
Tis’ the season for holiday marketing campaigns and many marketers turn to Pinterest where 1.1 billion holiday pins were saved last year.
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Acquisition
Are you into Video Marketing? How and Why All B2B Marketers Should Be
Some 72% of B2B buyers watch videos throughout their entire path to purchase making B2B video marketing a key strategy to move customers to make a purchase.
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Acquisition
Chicken of the Sea Puts Gamification in Play to Sell EZ-Open Cans
Chicken of the Sea is celebrating its EZ-Open cans and consumer convenience with a media campaign supported by an online instant-win game.