Demand Gen
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Demand Gen
Three Strategies for Creating a Diverse and Inclusive Organization
Creating a diverse and inclusive organization can be achieved by focusing on recruitment, retention and education.
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Acquisition
Producing Winning Holiday Campaigns: Three Strategies for Retail Marketers
Three approaches for producing winning holiday campaigns in this new normal.
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Acquisition
Marketers on Fire: First Entertainment Credit Union CMO Amondo Redmond
First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.
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Demand Gen
Axios-Harris Poll: Companies Helping Customers During Pandemic Have Gained Consumer Trust
Businesses that have turned their marketing efforts toward cause-related initiatives during the era of COVID-19 have benefited from a consumer trust perspective.
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Demand Gen
10 Promotional Marketing Ideas for the Social Distancing Era
To help brands reimagine their consumer programs with digital components, here are 10 steal-worthy ideas from live-plus-digital campaigns.
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Demand Gen
Brands Doing Good During the Coronavirus Epidemic
Companies approaching this time of crisis through the lens of corporate social responsibility.
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Data & Analytics
Finding Channel Partners With ABM: 3 Key Tips
How can businesses find optimal channel partners to expand revenue and amplify market impact? ABM can help.
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Acquisition
5 Ways Marketing Can Support Sales
How can marketing create more content that supports c-suite engagement and boosts sales? Here’s five tips.
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Demand Gen
Email Marketers Want Automation Capabilities from ESPs: Survey
Two-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy.
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Demand Gen
The Challenges of B2B Email Engagement
Engaging increasingly mobile prospects is a major challenge for B2B email marketers, says Wilde Agency’s Nancy Harhut.
