Data & Analytics Archives - Page 7 of 26

Closing the Gap Between Traditional and Data-Driven Marketing

The migration of marketing services to the Internet and the explosive growth of available analytical insights has fundamentally changed marketing campaigns.

Data & Analytics

A Simple Process for Tackling Disparate Data Sets

While endless data sets can be a marketer’s dream, it can also become a marketer’s worst nightmare.

Acquisition

Lead Attribution Must Go Beyond First or Last Click

Tablets are becoming the primary computing devices for many professionals and consumers—and this will change the way marketers need to attribute the results of their lead generation campaigns.

Data & Analytics

Business Moves at the Speed of Social

Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.

Data & Analytics

Personal Data & Responsible Moodgeisting—How Do You Feel?

Moodgeisting ties back to several historical doctrines focused on eliciting consumer emotions. But what does it mean to data-rich marketers?

Acquisition

Generating Better Reports for Lead Gen Feedback

Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress – there’s still hope!

Data & Analytics

Refocusing Social Measurement with Objective-Driven Analytics

We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists

Data & Analytics

Bing Driving High-Quality Traffic

According to Adobe Digital Index, Bing search results are driving higher-quality traffic to sites compared to Google, and retailers are getting higher revenue-per-visit from Bing.