Data & Analytics

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  Data & Analytics

  Governing Customer Identity Data & Great Customer Experience

  By implementing new digital business solutions, companies can better achieve the optimal balance between customer experience personalization and customer data security/governance.

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  Data & Analytics

  Inside Ancestry.com’s Marketing Infrastructure Group

  Ancestry.com has tons of user data from its 2.7 million subscribers, and it created a new Marketing Infrastructure group within its organization to handle it all, with team members who have the IT expertise, marketing skills and analytics know-how to work closely with all of those individual groups.

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  Data & Analytics

  How Job Churn is Hurting Marketing Data

  Job churn can be a good thing for workers and the economy, but for marketing departments trying to keep their prospecting data fresh, it can be a nightmare.

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  Data & Analytics

  Benchmark to Excellence, not Mediocrity

  Most CEOs want to know where they stand against their competitors. Benchmark data is a useful tool in helping companies see their futures in a new way.

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  Data & Analytics

  The Risks of Not Following Data Use Guidelines

  If you’re collecting consumer data, make sure consumers understand what may be done with that information, and give them the opportunity to opt-out.

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  Data & Analytics

  Closing the Gap Between Traditional and Data-Driven Marketing

  The migration of marketing services to the Internet and the explosive growth of available analytical insights has fundamentally changed marketing campaigns.

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  Data & Analytics

  A Simple Process for Tackling Disparate Data Sets

  While endless data sets can be a marketer’s dream, it can also become a marketer’s worst nightmare.

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  Acquisition

  Lead Attribution Must Go Beyond First or Last Click

  Tablets are becoming the primary computing devices for many professionals and consumers—and this will change the way marketers need to attribute the results of their lead generation campaigns.

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  Data & Analytics

  Business Moves at the Speed of Social

  Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.

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  Data & Analytics

  Personal Data & Responsible Moodgeisting—How Do You Feel?

  Moodgeisting ties back to several historical doctrines focused on eliciting consumer emotions. But what does it mean to data-rich marketers?