Data & Analytics
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Data Driven ROI
Expanding Marketing KPIs from Performance to Predictive
When you think KPIs, think key predictive indicators as well as key performance indicators. Here’s why.
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Data & Analytics
In B2B Direct Mail, Be Relevant, Creative and Timely
Chief Marketer talked with Harte Hank’s Michele Fitzpatrick and Mighty & True’s Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.
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Data & Analytics
5 Strategies for Better B2B Ecommerce
Today’s B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.
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Acquisition
Understanding Why Micro-Segmentation is Critical to Digital Experiences
Here’s a how-to on achieving success through highly targeted segmentation
—down to the micro level—that generates a personalized digital experience. -
Demand Gen
Integrating a Podcast into Your Marketing Strategy
How can you gain subscribers, nurture contacts into becoming listeners (and vice-versa), and collect data on how your podcast is influencing ROI? Here are the tactics to consider to get your show noticed.
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Digital
3 Key Differences Between Affiliate and Referral Marketing
The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground.
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Data & Analytics
Behavioral Analytics Habits to Keep Leads Flowing
Having a handle on the behavioral analytics behind online traffic can make a huge difference in reporting for any marketing team.
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MarTech
Q&A: IBM’s Erin McElroy on Optimizing AI for Marketing
Chief Marketer recently chatted with IBM’s Erin McElroy, to discover what resources marketers big and small need to get started with artificial intelligence (AI).
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Demand Gen
Sales and Marketing Integration: 5 Tips
Do your sales and marketing teams work well together? Here’s five tips for getting everyone on the same page to lift marketing ROI and conversion rates.
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Facts & Figures
B2B Buyers Rely on Emotions: Survey
Despite all the data at their fingertips today, emotions still factor strongly into business decisions, according to a new survey from the Financial Times Commercial Insight Group and gyro.