Agencies
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Acquisition
Troubling CX Challenges on Both the Front-and-Back Ends: Survey
While customers struggle on the front end to get a great customer experience,
on the back end there isn’t enough CX support. -
Acquisition
Cheez-It to Drop Clues to Secret Bunker Full of New Snap’d Snacks
On May 14, the brand will begin posting clues on
Twitter and the hunt will begin. -
Digital
The Amazing Brands that Rank Tops in Viral Sharing
From Allstate to Betty Crocker to Arby’s, read about the brands that
created campaigns that drew incredible viral sharing. -
Profiles & Campaigns
Hybrids Powering Automotive Marketing Disruption
Green tech is forcing automotive manufacturers like
Hyndai and Accura to get more creative in their marketing. -
Acquisition
Puerto Rico’s Brilliant Marketing Elbows Hurricane Maria Out of the Picture
Leah Chandler, CMO at the Destination Marketing Organization, talks about the challenges she took on and how the team came up with its brilliant strategy to get marketing—and tourism—back on track.
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Facts & Figures
GDPR One Year In: How Are Marketers Doing?
Other than a lot more privacy pop-up notices for consumers,
what impact has GDPR really had since it went into effect last May? -
Email
Why Unified Communications Are Crucial for Unified Commerce
For any retailer still struggling with siloed systems and data,
achieving unified commerce can feel like a tall order. -
Social
The Key to Influencer Marketing Success
Giraffe Manor found influencer marketing success by partnering with Gypsea Lust.
How can your brand choose the right influencer as their champion? -
Profiles & Campaigns
Renaming Helps Relation Insurance Refocus Brand
What’s in a name? A lot. Relation Insurance strengthened its brand connection
to a number of B2B verticals through a year-long renaming initiative. -
Profiles & Campaigns
Q&A: TD Bank Gets Human With Localized Marketing
Who says financial marketing can’t be fun? TD Bank’s Arianna Orpello shares
the localized strategy behind the “Unexpectedly Human” campaign.
