Agencies
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Data & Analytics
Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub
By establishing a centralized data hub (CDH), companies can ensure all critical global marketing data flows through one central location and is aligned to serve overall company goals.
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MarTech
How to Create a Custom GPT for Email, ChatBots and Improved Workflows
AI-driven applications have quickly become a must-have tool in the marketing and PR worlds. But GPTs can deliver results that are more focused on your company’s specific needs.
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Demand Gen
The Illusion of Brand vs. Demand Marketing
How can marketers ensure they can elevate brand discussions to the top the agenda in C-suite or Boardroom agenda? The answer, writes our columnist, lies in quantifying and monetizing brand.
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Social
Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity and Social Trends
We spoke with CMO Jeremy Lowenstein about his marketing philosophy, successful social media campaigns, democratizing prestige beauty and fostering a culture built on agility.
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Technology
How WWE Created a 5G-Enabled ‘Chair Phone’ – Q&A With Cricket Wireless Marketing AVP
Read how the WWE and Cricket Wireless chair phone invention came together, according to Cindy Rozier, AVP, Marketing – Brand – Advertising, National Sponsorships, at Cricket Wireless.
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Data & Analytics
How to Elevate B2B Buyer Personas Through Strategic Survey Insights
Incorporating advanced survey techniques can significantly enhance the depth and accuracy of your buyer persona insights. Here are some ways that can occur and methods to consider.
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Agencies
On De-stigmatizing Mental Health Issues and De-Stressing Women at Work
The trifecta of stress, stigmas and safety concerns are the most critical workplace issues impacting women’s careers, according to a Deloitte report. This column examines that disconnect.
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Data & Analytics
Marketing Agencies, Pricing and AI: Why Something’s Got to Give
The traditional agency pricing model is desperately outdated, and AI is forcing a long overdue change. Here’s a potential solution.
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Technology
How Etsy Is Upskilling its Workforce With GenAI and Machine Learning
Esty CEO Josh Silverman shared the ways in which his team is using GenAI and machine learning, experimenting with customer service upgrades, fielding customer feedback and training employees on AI.
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Digital
Three Ways Marketers Can Identify Brand Advocates
Three ways to identify an advocate—rather than an influencer—for your brand.
