Agencies
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Acquisition
Move Over Millennials—Here Comes Gen Z
How four brands are marketing to the “It” Gen Z demographic.
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Events
B2B:Chicago Launches Debut Event
B2B:Chicago is getting ready for its first event, while the ANA’s Chicago B2B chapter gets ready to ramp up activities again.
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Acquisition
Freelance Creative Talent Pool Grows Stronger: Survey
As the need for content and digital creative has ramped up over the last few years, the need for top freelance creative talent has as well.
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Profiles & Campaigns
Anime-Inspired Campaign Makes Oregon Seem Magical
A new animated tourism commercial takes viewers on a fanciful Technicolor journey around the state of Oregon featuring romantic hot air balloon rides, magical gardens and a giant friendly rabbit.
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Demand Gen
The Importance of Diversity in Marketing Strategy
One thing missing from the brand strategy process in many companies today is diversity of talent, not only in race and gender but experience, background, vocation and even age.
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Profiles & Campaigns
PRO Awards Confidential: Why Aramark Won B2B Gold (And You Could Too!)
As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory.
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Acquisition
Behind the Scenes of Bud Light’s “Dilly Dilly” Mania
Two words—Dilly Dilly—took off in the pop-culture lexicon creating a striking success story for Bud Light and its agency.
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Agencies
Data Analytics is a Team Sport—What Position Do You Play?
These five key data analytics positions guide clients through significant and complex
business decisions with each team member playing an essential role. -
Agencies
Why the Chief Growth Officer is Transforming Marketing Departments
CMOs will ‘grow or go’ in the coming year as chief growth officers move in to
lead a variety of marketing functions with the specific goal of driving growth. -
Acquisition
Coke Begins Worldwide Search for Olympics Creative
Coca-Cola is turning from its standard agency call for Special Olympics work to new
talent from across the globe to create their own inspirations.