Agencies
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Acquisition
Fake Influencers are Grabbing Headlines: How to Hire Trustworthy Influencers
This in-depth article teaches us why influencer marketing works
and how to vet influencers to ensure legitimacy. -
Agencies
Marketing and Advertising Talent Crisis Looms: ANA Study
Three groups were surveyed—the advertising and marketing industries, academia
and new hires/college students. Each group has it’s own set of issues. -
Acquisition
Unilever Replaces Some Agency Tasks with Startups
Unilever has set up co-working spaces in Singapore and Ireland where Unilever marketers and up to 50 startups work together on live briefs.
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Agencies
Tips for Agency Owners to Reach that $1 Million Mark
New agency owners have plenty of hoops to jump through and finding ways
to get to—and surpass—the $1 million revenue mark is one of those hoops. -
Acquisition
How Regional Energy Drink Sunshine Reaches Across the Country
The Share the Sunshine campaign put a surprising twist on a sampling program that helps expose new customers to the Sunshine energy drink.
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Acquisition
As the Focus Shifts to Gen Z, Agencies are on the Rise
The massive buying power of Gen Z has given rise to a cottage industry of agencies, media companies and consultancies specializing in marketing to Gen Z.
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Acquisition
New Ad Standards in Britain Combat Gender Stereotypes
The ASA signaled there is an evidence-based case for tougher standards of ads that feature gender stereotypes or characteristics harmful to people.
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Acquisition
Marketers Own Experiences Change Views About Sexism/Diversity: Cannes
Marketers from AT&T, P&G and Unilever share thoughts and personal experiences that drove them to change how their campaigns go to market.
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Agencies
Publicis Groupe Bans Awards Programs
The new CEO Arthur Sadoun let employees know of the new rule through a memo reportedly leaked to the press.
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Agencies
Get Your Real Estate Early or You’re Screwed: Advice from Cannes Veterans
There’s plenty of talk about how to maximize the time at Cannes. Here, seven veterans offer advice to newcomers.
