Agencies Archives - Page 48 of 1932

Apple’s App Tracking Transparency Requirements: What Marketers Need to Do Now

How marketers can respond to the rollout of the next iOS 14 update, which implements its App Tracking Transparency (ATT).

Data & Analytics

Lessons Learned on Data Privacy From Pharmaceutical Marketers

As brands explore alternatives to third-party cookies, marketers can take a page from the pharmaceutical industry.

Acquisition

Four Tips for Delivering a Seamless Customer Experience for Online Shoppers

Tactics for converting omnichannel shoppers, from AI-based search to live chat to establishing a unified customer view.

Events

French’s Taps Tom Colicchio to Get Consumers to Switch From Mayo to Mustard

A recent New York City pop-up from French’s mustard that complied with local dining restrictions and social distancing rules without compromising on design, engagement, creativity…or taste.

Demand Gen

Producing Live Events Post-COVID: Nine Resources for Event Marketers

Nine resources to help marketers implement effective, safe and productive live events going forward.

Engagement

Lessons Learned From Burger King’s International Women’s Day Tweet

To avoid controversy associated with negative brand perception, brands can take a proactive approach and consider the following.

Acquisition

How Marketers Can Approach the Rise in Facebook Advertising Costs

How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.

Loyalty Marketing

Wisconsin Cheese Gets Personal With Virtual SXSW Sampling Event

When SXSW announced it would hold an all-digital festival for 2021, Wisconsin Cheese knew it couldn’t disappoint its fans. Check out its highly-interactive event.