Agencies
-
Data Driven ROI
AB InBev Leans Into Content Creation Across its Portfolio of Global Brands
AB InBev’s new approach to content creation, emphasis on first-party data and four pillars of its global marketing strategy.
-
Direct Marketing | Print
Achieving Direct Mail ROI Through an Integrated Marketing Approach
There’s evidence that because direct mail isn’t digital, it makes a significant impact—especially on millennial consumers.
-
Acquisition
Barefoot Wine & Bubbly Highlights Diversity in New ‘Barefoot with Us’ Campaign and Tagline
How Barefoot Wine & Bubbly highlights the brand’s sense of fun and its support of diversity in a new campaign.
-
Demand Gen
Freeform Activates a Hotel Balcony Party for the Premiere of ‘Cruel Summer’
How Freeform activated a movie premiere at the Beverly Hilton with socially-distanced engagements.
-
Data & Analytics
Rethinking KPIs and Campaign Measurement in a Post-Cookie World
How marketers can prepare for the demise of third-party cookies.
-
Acquisition
Forrester Report: B2B Marketers Need to Lead, Not Support
Going forward, B2B marketers need to be leaders within their organizations, according to a forthcoming Forrester report.
-
Social
TikTok, Clubhouse, Pinterest: Insights for Social Media Marketers
Insights and proven tactics relating to social platforms such as TikTok, Pinterest and Clubhouse.
-
Engagement
LG Mobile Tour Encourages Consumers to Minimize Their Fashion Footprints
To help consumers reduce their fashion footprint, LG Electronics activated a seven-city mobile tour designed to encourage consumers to donate unwanted clothing.
-
Acquisition
Key Next Steps for Marketers Navigating the IOS 14.5 App Tracking Update
Apple’s iOS 14.5 update is here. Learn how marketers who continue to leverage Facebook ads can accommodate for this policy change.
-
Engagement
Marketers on Fire: Wisconsin Cheese CMO Suzanne Fanning
Suzanne Fanning’s impressive tenure as Wisconsin Cheese CMO is the subject of our latest Marketers on Fire feature.
