Agencies
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Demand Gen
Light + Fit Launches ‘The Comeback’ Program to Support Women Reentering the Workforce
We spoke with Light + Fit about the program and the brand’s mission, acquisition strategy, marketing shifts resulting from the pandemic, and more.
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Digital
Yahoo’s Stephanie Gutnik on the Return of Digital Out of Home Advertising
Stephanie Gutnik, Yahoo’s Global Head of Digital Out Of Home, dishes on the latest trends in DOOH advertising.
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Data & Analytics
How FreshDirect Used Real-Time Weather Data to Inform a DOOH Campaign
How FreshDirect is leveraging real-time weather data to inform ad creative for a new digital-out-of-home (DOOH) campaign.
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Social
Introducing ‘Granfluencers:’ A New Subset of Senior Social Media Influencers
A look at a new subset of influencers defying ageist stereotypes and taking social media by storm.
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Digital
Marketers on Fire: Visible CMO on Catering to Singles, Fostering Community and Building Digital Experiences
We spoke with Visible CMO Cheryl Gresham about the campaign’s brand awareness play, building community, measurement challenges, and more.
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Digital
How Brands Can Approach Building Metaverse Experiences
How marketers can approach creating metaverse experiences.
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Digital
Meta’s Alvin Bowles on Metaverse Ambitions, Ad Optimization and Social Commerce
How Meta is mitigating signal loss, optimizing its ads business, developing social commerce, and more.
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Events
SXSW 2022: How 15 Brands Activated In-Person Experiences
Standout in-person activations at SXSW 2022, from Cheetos, FX, HBO Max and others.
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Engagement
Vox Media’s PIVOT MIA Conference Brings Futuristic Tech Themes to Life
Vox Media’s inaugural Pivot MIA conference activated a future-of-tech-themed event with numerous innovative touchpoints.
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Digital
American Express Eyes Marketing Mix Modeling for Post-Cookie Attribution
The brand’s new approach to evaluating the efficacy of marketing spend against specific channels.
