Agencies
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Data Driven ROI
Google Postpones Third-Party Cookie Phase-Out to Late 2024
In the land of third-party cookie deprecation, marketers have been handed a reprieve.
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Engagement
Six Brand Experiences From San Diego Comic-Con
A photo tour of six can’t-miss activations from San Diego Comic-Con following its three-year hiatus.
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Acquisition
Four Chief Marketers Dish on Challenges and Opportunities Within Their Businesses
CMOs from Qualcomm, Boardroom, Cheribundi and the Drone Racing League chat about marketing solutions to their brands’ greatest challenges.
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Events
Ghirardelli Turns Classic S’mores Up a Notch in its First Experiential Sampling Tour
How the brand’s flexible footprint charmed consumers across the country while capturing valuable shopper marketing data.
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Engagement
Cadillac Discusses Its Immersive Storytelling Vehicle for the LYRIQ, The ELECTRIQ Theater
Cadillac’s Brand Partnerships and Experiences Lead discusses the concept, messaging and strategic goals behind The ELECTRIQ Theater experience, the company’s new immersive LED installation supporting the LYRIQ.
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Digital
Five Ecommerce Activations to Drive Revenue Within Metaverse Experiences
Five ways ecommerce activations can drive revenue in the metaverse.
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Data Driven ROI
DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses
We spoke with American Express about the DOOH campaign’s interactivity, the brand’s overall Shop Small business strategy, and more.
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Engagement
Marketers on Fire: Infillion CMO Discusses Cannes Activation, Brand Marketing and Third-Party Cookies
We spoke with Infillion CMO Laurel Rossi about the strategic marketing goals of the company’s Cannes presence, the challenges of marketing a tech brand and how it’s navigating the demise of third-party cookies.
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Engagement
Pride Month 2022 Activation Roundup: Taco Bell, Jägermeister, Yahoo and More
A roundup of Pride-themed activations from Jägermeister’s Safe Spaces certification program to Taco Bell’s Drag Brunch series to Yahoo’s human glitter “car wash.”
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Digital
Using Product Data to Enhance Omnichannel Growth for CPG Brands
How a unified product platform can help streamline and enhance omnichannel growth.
