Agencies

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  ACCOUNT ACTIVITY

  [email protected] This Internet-generated list of 51,811 names offers mailers the chance to reach cooks at home by e-mail or direct mail. Cost: $225/M Selections:

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  CARD DECKS & INSERTS

  Baldwin Cooke This list of 100% credit-checked executives who have purchased products from the Baldwin Cooke Co. is managed by Merit Direct. Baldwin Cooke

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  Money Shot

  WITH ALL the hoopla over the synergy of direct response television, the World Wide Web and CD-ROMs, you can understand why older media like radio and

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  Cease-fire

  MAPS agrees that Yesmail’s no spammer; suit on hold LITTLE MORE than a week after it erupted, the great war between e-mailer Yesmail.com and Mail Abuse

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  Bush Wins DM Straw Poll

  George W. Bush is the next president of the United States. And the new senator from New York will be Rick Lazio.Those are the results of a straw poll

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  HOME FURNISHINGS

  Designing Woman Futurist Faith Popcorn has never been our favorite prognosticator. She does, however, earn our respect for being the only consultant we

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  The List-less Customer Database

  Targeting a customers’ needs can improve a company’s opportunities MOST OF US have been involved in the planning, development and/or use of at least one

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  Loyalty Magic

  Hotel meshes data across properties THE PREFERENCE of a smoking or non-smoking room, and which daily newspaper a guest enjoys may not seem like key business-building

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  Payback Time

  FINALLY-someone has had the nerve to stand up to MAPS (Mail Abuse Prevention System LLC).Yesmail filed an action against the Internet watchdog, and it

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  MESSAGE IN A BOX

  Care Packages CarePackages.com has a concept that fills both business-to-business and business-to-consumer needs.The packages – developed around several