This new ride-along from Leon Henry Inc.’s LH Management Division offers a potential circulation of 600,000 a year. Inserts ride along with shipments ordered from the 800/900# Audio Text catalog. The 55,000 male buyers of these adult products generally order by phone and use a credit card.
Cost: $100/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176
Professional Associations There are more than 406,000 names in the Professional Association Endorsed E-mail Database. The file enables marketers to reach members of such professional organizations as the Boston Bar Association, Tennessee Bar Association, the State Bar of Wisconsin and the MultiMedia Telecom Association at their desktops via endorsed e-mail. The message is included with the association’s transmission and may include a link.
Mediacomm Investors These 5,000 investors and brokers agreed to receive third-party e-mail advertisements on stock quotes, investment leads and market trends.
CleanRooms The CleanRooms e-mail subscriber file includes more than 14,000 subscribers to a publication targeting the contamination control market. Those listed gave permission to receive third-party e-mail.
Occupational Health There is a new select for software buying influence on Occupational Health & Safety magazine’s subscriber list. The file identifies 108,000 professionals who are said to be concerned with employee safety and OSHA compliance.
50+ E-mail New Media’s Opt-in E-mail 50+ Market is the combined master file of two New Media Web sites: BeCounted.com and Y2K-HQ.com. BeCounted polls visitors on various political issues and events of the day; Y2K-HQ updates visitors on Y2K bug protection. All names on this list have given permission to receive e-mail advertising. Cost: $250/M Selections: Postal address, nth name, gender, age, online shopper, occupation, political party, ZIP Contact: Netnames Inc., 914-277-5558
Baldwin Cooke This list of 100% credit-checked executives who have purchased products from the Baldwin Cooke Co. is managed by Merit Direct. Baldwin Cooke specializes in executive planner desk diaries and office business gifts that are often used for marketing and promotion. The company also offers productivity tools for employees. Cost: $110/M Selections: Quarterly hotline buyers, gender, business address, state/SCF/ZIP Contact: Merit Direct, 203-541-2300
Crest Fruit List Services Corp. now offers new product selections on the 226,005-name Crest Fruit continuity buyers master file. DMers can select from the following individual catalogs: Frank Lewis, Red Cooper, Red Cooper Onion Store and Harry’s Crest. Cost: $85/M Selections: Last-36-month buyers, last-12-month gift/continuity buyers, club/non-club buyers, dollar amount of purchase, gender, state/SCF/ZIP Contact: List Services Corp., 203-743-2600
Adobe Magazine Tip-in Inserts can be tipped into Adobe Magazine, a publication that caters to owners and users of Adobe software products. These individuals are involved in graphic design or electronic publishing, and use either Windows or Macintosh platforms. The magazine’s bimonthly circulation is 350,000 in Canada and the United States. Cost: $90/M Contact: LH Management Division, Leon Henry Inc., 914-723-3176
Storybook Heirlooms The Storybook Heirlooms blow-in and package insert programs offer 384,000 inserts a year. The inserts reach parents who have bought gifts, clothing and accessories for their daughters as well as matching apparel for the mother. Cost: $60/M Contact: Fasano and Associates, 323-874-4400
Spring Hill Nurseries Inserts are collected in an outer envelope and included with more than 1.1 million garden products shipments annually: 763,000 in the spring, 382,000 in the fall. Three-quarters of this catalog-sourced list are female. Cost: $55/M Contact: RMI Direct Marketing Inc., 203-798-0448
MCI WorldCom Inserts can be included with invoices to MCI WorldCom small-business customers. These consumers are mostly 25-to-54-years-old and have above-average household income. Close to 70% have some college or a four-year degree; 52% own a PC with modem; and 45% own cellular phones. Some 14 million invoices are sent out a year (1.1 million a month). Cost: $60/M Selections: State/ZIP Contact: LH Management Division, Leon Henry Inc., 914-723-3176
School Librarians The 50,000 recipients of the School Librarians card pack are direct mail-sold buyers of such Prentice Hall teaching resource guides, instructional materials and professional reference books as “Elementary School Librarian’s Survival Guide,” “Hooked on Books” and “Reading Smarter,” among other products. The packs are mailed to school librarians in public, private and parochial schools. Cost: $35/M Contact: Prentice Hall Direct, 201-909-6461
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