Agencies

• Agencies

  MediaOne ONE?

  CABLE FIRM ACQUIRED BY AT&T BROADBAND IS IN SECOND PHASE OF A BIG DATABASE PUSHTALK ABOUT CHANGE: The folks in the marketing department at the former

• Agencies

  L.L. Bean Sued Over Online Taxes

  A CLASS ACTION LAWSUIT filed against L.L. Bean, Freeport, ME, claims that the retailer overcharged sales tax to a customer who used coupons issued through

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  BACK-TO-SCHOOL PROMO

  Val-Pak Giveaways GIVING OUT FREE MONEY is a hard act to follow. But Val-Pak is trying. In August, the Largo, FL-based co-op mailer, which had great success

• Agencies

  Toysmart’s Other Suitor

  Digital Research would use e-tailer’s database for a privacy surveyFOR ALL THE GRIPING by the privacy lobby about a sale, the Toysmart.com database has

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  Devotional Data

  A breakthrough is under way in the religious list sector THE RELIGIOUS LIST market is looking for a few good renters.But that could be a tall order to

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  The Decline and Fall of Telephone Manners

  MAYBE IT’S THE FAULT of e-mail, which has condensed communication into a tight ball. The niceties of conversation have been squeezed out.That isn’t necessarily

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  Brand Stress

  YOU CAN’T get away from it, even at the movies. In most theaters, you now have to sit through 20 minutes or so of commercial messages before the show

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  DMer ON THE STREET

  Invasion of Privacy? DIRECT asked attendees at the recent National Center for Database Marketing conference in Las Vegas how privacy issues have affected

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  Suite Dreams

  The Rio, a Las Vegas hotel, offers perks to lure gambling’s elite THE SEARCH for a true one-to-one marketing program has ended in Las Vegas. The catch

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  MediaOne to One

  Cable marketer attributes sales gains to CRM upgradeMediaOne has achieved double-digit sales increases in two of its six markets with a CRM initiative