Agencies
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Agencies
BOOK REVIEW
Bobo Bible The French claim that in France, the bourgeoisie want to be artists, while in England, the artists want to be bourgeoisie. If David Brooks’
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LIST LEADER
Kurtz Wins Award Brian Kurtz has been appointed List Leader of the Year by the Direct Marketing Association’s List & Database Council, New York.Kurtz,
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PARTNERSHIPS
Brokers Team With Shop2u SHOP2U.COM, Fairfax, VA, has launched a cooperative e-mail program and partnered with a dozen list brokerage firms that will
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Agencies
Rumors of Direct Mail’s Death…
Study shows mail is holding its own as Internet spending grows NESTLED IN THE PAGES of Veronis Suhler’s most recent Communications Industry Forecast are
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SPEED or SCOPE
The benefits of best of breed vs. black box ARE BEST-OF-BREED OPTIONS universally the best choice for marketers? Trade-offs can include implementation
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Agencies
HealthCentral to Buy DrugEmporium.com
HealthCentral.com will expand its reach in the online pharmaceutical market by acquiring DrugEmporium.com, an online subsidiary of Drug Emporium Inc.,
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Agencies
On-the-Go Discounts
Vindigo’s instant offers target palm computer users DROPPING BY Keens Steakhouse in midtown Manhattan for a bite? Your Palm Pilot just may deliver a discount