Topic

Agencies

  • people

    Interface Software, Oak Brook, IL, hired Alec Wilson as vice president of worldwide sales and Mark Crosbie as vice president of software development.

  • NEW LISTS

    National Geographic Inactives There are some 1.1 million names on this file of last seven- to 24-month inactive members of the National Geographic Society.

  • BOOK REVIEW

    Bobo Bible The French claim that in France, the bourgeoisie want to be artists, while in England, the artists want to be bourgeoisie. If David Brooks’

  • LIST LEADER

    Kurtz Wins Award Brian Kurtz has been appointed List Leader of the Year by the Direct Marketing Association’s List & Database Council, New York.Kurtz,

  • PARTNERSHIPS

    Brokers Team With Shop2u SHOP2U.COM, Fairfax, VA, has launched a cooperative e-mail program and partnered with a dozen list brokerage firms that will

  • Rumors of Direct Mail’s Death…

    Study shows mail is holding its own as Internet spending grows NESTLED IN THE PAGES of Veronis Suhler’s most recent Communications Industry Forecast are

  • SPEED or SCOPE

    The benefits of best of breed vs. black box ARE BEST-OF-BREED OPTIONS universally the best choice for marketers? Trade-offs can include implementation

  • HealthCentral to Buy DrugEmporium.com

    HealthCentral.com will expand its reach in the online pharmaceutical market by acquiring DrugEmporium.com, an online subsidiary of Drug Emporium Inc.,

  • On-the-Go Discounts

    Vindigo’s instant offers target palm computer users DROPPING BY Keens Steakhouse in midtown Manhattan for a bite? Your Palm Pilot just may deliver a discount

  • Cover-ups

    IF THIS ISSUE’S Hot Creative had a theme, it would be protective coverings: from tin cans to sun block to – well, to other things. Some coverings might