Agencies
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Agencies
The Privacy File
Writer Richard H. Levey found an interesting quote when researching his story on the privacy positions of this year’s presidential candidates:”One measure
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Agencies
THE CAMPAIGN TRAIL
Gore Org Nets GOP.com Al Gore may not have invented the Internet, but his party has proven adept at using online tactics to its advantage.Shortly after
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Agencies
Alt Spec Debuts
Start-up’s DM campaigns target advertisers DESPITE ITS NAME, Alt Spec is a print catalog. If it weren’t for prospective investors’ desire for a online
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Agencies
Credit Bureaus Seek Relief From FTC Rules
WITH THE CLOCK running down on the Nov. 13 implementation of the Financial Services Modernization Act (FSMA), three lawsuits have been filed to prevent
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Agencies
Abacus Tracks Catalog Shoppers
Annual report analyzes consumer catalog-buying habits by age group OLDER FOLKS are buying more items from catalogs but middle-aged people are ringing
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Agencies
STRAIGHT TALK on GAY DM
Companies target the market too good to resist When Sean Strub sold Metamorphics Media LLC, the gay and lesbian list brokerage and consultancy he founded
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Agencies
Divided We Stand
ZDNet is about to leave the Ziff-Davis fold, but the Web site will continue to use magazine contentKNOW WHERE TO LOOK if you want the latest scoops on
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Agencies
WEFA: THE MORE THINGS CHANGE…
DIRECT MARKETING SPENDING grew by 7.8% annually between 1995 and 2000, according to the DMA’s latest economic impact study conducted by The WEFA Group.Non-direct
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Agencies
Sweeping Up
Publishers Clearing House, Time settlements have implications for all sweepstakes.As direct-mail marketers spend an estimated $28 million to comply with