Agencies
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Agencies
ACCOUNT ACTIVITY
Golden Maturity Adrea Rubin Management Inc. now manages the Golden Maturity mail order buyers list. There are 3.2 million named here, all over 50 years
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Agencies
ATD-AMERICAN CO.
For some companies, conventional marketing practices provide a path to profitability. Others find that bucking industry wisdom spurs success through innovation.
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Agencies
Service With a Snile
You’re reading right: The word is my invented word for the combination of smile and sneer. We seem to be getting a lot of sniles in the mail and online
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Agencies
Catalogs Thriving Online, Says DMA
According to the DMA’s report, 91% of catalogers say they’re active on the Internet The internet has become an established channel among catalogers. Ninety-one
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Agencies
Not the Best Policy
Torchmark Corp. learned a tough lesson when it offered life insurance to the Reader’s Digest customer file earlier this year: Strong brands alone do not
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Agencies
Petopia Lays Off 120
Online pet product retailer Petopia.com has failed to secure financing, and last month laid off 120 employees, or 60% of its work force. Reductions were
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Agencies
Homestore.com to Acquire Move.com
Homestore.com, a Thousand Oaks, CA-based home and real estate Web site, will purchase Move.com, a relocation and real estate portal, from Cendant Corp.
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Agencies
Clarification
Due to an inadvertent omission, the privacy roundtable featured in our Nov. 1 issue may have incorrectly led readers to believe that Experian offers lists