Agencies

• Agencies

  Strong MEDICINE

  San Antonio. “The longer you keep a patient on a drug, the higher their lifetime value.”More than 45% of Americans don’t take medications as directed

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  perfect pitch

  Who’s Who? Not Us A recent mailing from Marquis Who’s Who set our heart aflutter: Were we finally being recognized in the biographical directory for our

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  book review

  Peterman Panned Peterman: That sinking feeling J. Peterman didn’t originate the idea of writing mail order copy as if it were created by a direct marketer

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  web crawler

  E-Tees OK, we admit we’re suckers for a good tag line. Brand Fury’s choice is “Kicks more funk than a Shaolin monk.” The online company designs and sells

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  Account Activity

  Go Boating List Counsellors Inc. now manages this database of 66,000 subscribers. Go Boating magazine caters to the family sailer with a boat in the 20-

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  Vegetarians

  VEGETARIANS and consumers eating less meat represent a growing market. Perhaps the most telling trend is that teenagers have more positive attitudes about

• Agencies

  Virtual Service

  E-tailers invest in fulfillment systems to meet the holiday rush ONLINE MARKETERS in the fourth quarter of 2000 were determined to avoid the snafus that

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  More Than Just a Thank You…

  Bashas’ Supermarkets’ card rewards customers IS A “THANK YOU” all a customer needs to hear? Perhaps, but sometimes not just a spoken one.A series of promotions

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  democratic design

  Iron Butterflies While the country held its breath over the fate of the presidency and our subsequent way of life last fall, some direct marketers couldn’t

• Agencies

  The Greatest Generation

  Alice Zea leaves the list business after 38 years When Alice Zea sold her list company, AZ Marketing Services Inc., to 21st Century Marketing last November,