Agencies
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Events
Four Event Marketing Metrics That Matter
With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business metrics.
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Agencies
Why the Chief Growth Officer is Transforming Marketing Departments
CMOs will ‘grow or go’ in the coming year as chief growth officers move in to
lead a variety of marketing functions with the specific goal of driving growth. -
Acquisition
JetBlue Wants People to Check in for Good
JetBlue for Good Month features a contest for a chance at
a free trip to a volunteer destination. -
Data & Analytics
Why Sales Enablement Matters to Marketers
Think sales enablement is the sales manager’s job and not marketing’s responsibility? Wrong.
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Technology
Powering Marketing With AI to Boost Revenue
From deep learning in the form of neural networks and image identification to machine learning and optimization algorithms, there is a lot AI offers marketers.
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Acquisition
Intel Holiday Campaign Plays on Gift Giving
As holiday marketing mania takes flight, Intel is in the mix with a new campaign featuring LeBron James and Jim Parsons.
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Acquisition
4 Focal Points for Marketing to Millennials
Here’s a quick down and dirty plan for marketing to Millennials on social media, websites, email and with paid ads.
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Acquisition
PSA Encourages Public to Watch for Veterans at Risk for Suicide
One Hollywood superstar, one mega brand and the VA, have produced a PSA
to encourage people to take note of veterans at risk for suicide. -
Profiles & Campaigns
Georgia-Pacific Pro’s Personal Bathroom Chatter
Social listening around bathroom and custodial topics is helping Georgia-Pacific Pro connect with customers.
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MarTech
Platform Integration Improves UL’s Marketing Focus
Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.
