Agencies Archives - Page 154 of 1932

How to Avoid MarTech Burnout: 7 Tips

Are you a victim of analysis paralysis? Here’s 7 tips to avoid martech buying burnout.

Freelance Creative Talent Pool Grows Stronger: Survey

As the need for content and digital creative has ramped up over the last few years, the need for top freelance creative talent has as well.

Digital

Are You Ready for the Changing B2B Customer?

Marketers today are dealing with a much different B2B customer than in the past, thanks to new technology, digital natives and changing expectations. Are you prepared?

Acquisition

Marketer’s Misguided Disconnect with the LGBTQ Community

Media agencies are missing a number of key opportunities when marketing to LGBTQ
consumers. Learn how the divide breaks down in this new research.

Profiles & Campaigns

Anime-Inspired Campaign Makes Oregon Seem Magical

A new animated tourism commercial takes viewers on a fanciful Technicolor journey around the state of Oregon featuring romantic hot air balloon rides, magical gardens and a giant friendly rabbit.

Acquisition

7-Eleven Adds 3 Million Loyalty Members with Points Giveaway

7-Eleven is ramping up efforts to drive loyalty membership with a
sweepstakes that gives away a cool million loyalty points.

Demand Gen

The Importance of Diversity in Marketing Strategy

One thing missing from the brand strategy process in many companies today is diversity of talent, not only in race and gender but experience, background, vocation and even age.

Acquisition

A New Cheetos App Gets Cheesy at SXSW

Rachel Ferdinando, VP marketing, Cheetos, gives us the skinny on
how the AI-enabled app, Cheetos Vision, came to be.

Acquisition

Five Misconceptions About Influencer Marketing

Questions around influencer marketing, including influencer selection, FTC guidelines and
measurement, have fueled several misconceptions. Here we address those misconceptions.

Acquisition

How to Integrate Experiential into a Larger Business Strategy

By learning how to measure events marketers can justify their expenses to the C-suite.