Topic

Agencies

Acquisition
You be the Judge: A Peek at the Top Promotional Marketing Campaigns

The 2018 PRO Awards Gala is just around the corner. Network with peers and brands. Steal
winning ideas. Eat. Laugh. Here’s a peek at handful of outstanding finalist’s campaigns.
ROI | Metrics
Emotions Matter When it Comes to Engagement: Report

What two emotions engage readers the most online? Nostalgia and schadenfreude, according to new research from online news site Topix. Topix analyzed its top 50 highest grossing stories over the last five years, to see which pieces engaged the most readers over the longest period of time. Four key emotions engaged readers the most: history/nostalgia (30 […]
Video Marketing
Marketers Need to Adapt to Changing TV Viewers

Americans are streaming more content than ever, and broadcasters like Roku, ABC and the BBC are adapting to these changing tv viewers.
Video Marketing
Inside Randstad’s User-Generated Video Plan

User-generated video is helping recruitment firm Randstad engage job seekers and employers. Skyler Moss offers tips for creating UGC.
Acquisition
Heinz Says it’s What Americans Have Been Waiting for: Mayochup

Heinz put together a series of engaging promotions to create
a stir around its new product.
Direct Marketing | Print
The Battle Against Boring in B2B Creative

B2B creative is often burdened with having to be more serious than B2C, typically because customers—and marketers—might feel that the subject matter is a tad boring. But, boring isn’t an insurmountable challenge.
MarTech
Q&A: IBM’s Erin McElroy on Optimizing AI for Marketing

Chief Marketer recently chatted with IBM’s Erin McElroy, to discover what resources marketers big and small need to get started with artificial intelligence (AI).
Acquisition
Jägermeister Launches Bracket-Style Soccer Game for World Cup

The Jägermeister sports marketing game is all the more poignant as the U.S. men’s team,
mainstays of the World Cup for more than a generation, were knocked out of this
year’s World Cup in Russia.
MarTech
5 Martech Ideas for Engaging Decision Makers

People want to brought into the conversation and engaged with, rather than just talked to. Here are five martech recommendations to make that happen.
Events
Crafting Buzzy Brand Experiences for B2B Millennials

Want to connect with B2B Millennials? Think experiential. Read how marketers like the Recreational Vehicle Association are engaging audiences with sharable events they’ll remember.