Agencies Archives - Page 142 of 1932

10 Critical Components of Inbound Marketing Campaigns

Success with inbound marketing campaigns doesn’t come automatically. It depends heavily on these 10 critical components.

Agencies

In B2B Direct Mail, Be Relevant, Creative and Timely

Chief Marketer talked with Harte Hank’s Michele Fitzpatrick and Mighty & True’s Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.

Demand Gen

The Real Differences Between B2C and B2B Marketing

Is there still such a big difference between B2C and B2B marketing?
We asked experts of both sides of the fence to weigh in.

Agencies

5 Strategies for Better B2B Ecommerce

Today’s B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.

Acquisition

Coke Cans Promote Peace & Hope for Trump Summit

Coke joined in this week’s historic summit between U.S. President Donald Trump and
North Korea’s Kim Jong Un using social media and a digital billboard.

Digital

Real People, Real Results: How Marketers Avoid Fake Traffic

How can marketers ensure spending on advertising to generate online traffic is reaching actual people? Here are five ways.

Acquisition

Moët Celebrates Life’s Memorable Moments

Moët & Chandon took a hiatus from advertising, but is back in a big and
bubbly way with a new global ad and star-studded event.

Acquisition

Understanding Why Micro-Segmentation is Critical to Digital Experiences

Here’s a how-to on achieving success through highly targeted segmentation
—down to the micro level—that generates a personalized digital experience.

Facts & Figures

Upselling Can Help Stem Churn and Increase Retention: Study

Upselling customers within the first three months of their contract can help companies stem churn and increase retention by 30 percent.

Video Marketing

Incredibles Make Asics Part of their Super Suits

Considering that one of their members is a speedster, it makes perfect sense that sneaker brand Asics is a promotional partner for Disney-Pixar’s “Incredibles 2.”