Agencies
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Digital
Targeted Content Helps CentralSquare Reach Public Sector
An ABM approach fueled by targeted content is helping Central Square
reach customers and new prospects. -
Acquisition
CMO’s Go Back to Basics, Shift Budgets, Revitalize Brands: 2019 CMO Predictions
Forrester just released its 2019 predictions for
CMOs—and what a year it will be. -
Acquisition
How to Spike the Holiday Marketing Plan with Data
A new holiday trends report helps marketers
understand the frazzled holiday shopper. -
MarTech
Visa, Amex Deals Will Speed B2B Digital Payments
New arrangements by Visa and American Express will help
simplify digital payments for B2B marketers. -
Acquisition
4 Fixes for the Disconnect Between Marketing and the Customer Experience
Regardless of how great your new product or service might be, customer experience and expectations
and reality will clash as long as your team members fail to embrace your core message. -
Email
Spotify’s Preference Center is an Inspiration for Email Marketers
A preference center can be a great opportunity for marketers to collect additional
data about customers and finely personalize email content. -
Data & Analytics
Big Data is Great, but Don’t Overlook the Power of Small Data
Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.
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Acquisition
5 Content Marketing Tips from Cartoon Hangover
Don’t miss Dan Toth’s exclusive and insightful presentation Nov. 8 during Chief Marketer’s
free “Content-First Marketing” virtual event 11:00 AM-2:30 PM. -
Acquisition
As the Holiday Dash Gets Underway—Free Shipping Trumps Speed: Study
Deloitte’s Holiday Survey dives into consumer trends like data, corporate responsibiltiy,
mobile and other consumer preferrences that can steer retailers to increased sales. -
Acquisition
Reeses’ Candy Converter Swaps Out Candy Kids Hate
The candy brand set up a “candy converter” vending machine in one of the
busiest places on earth—Fifth Avenue in New York City.
