Agencies Archives - Page 12 of 1932

Discover CMO Jennifer Murillo Shares Strategy Behind Pre-Game Super Bowl Spot

We caught up with Discover CMO Jennifer Murillo to discuss the company’s latest commercial, how it fits into the overall marketing strategy and why a pre-game spot was the right choice.

Video Marketing

How Non-Endemic Brands Leveraged the Super Bowl’s Pop Culture Moment

How non-endemic brands—in the airline, gaming and healthcare industries—leveraged the Super Bowl for their marketing and communications strategies.

Video Marketing

Marketers on Fire: Doritos Head of Global Marketing Dishes on First International Brand Platform

Highlights of our conversation with Doritos’ Head of Global Marketing, who delves into the brand’s segmentation strategy, how the campaign aims to drive local relevance, collaborating with creators, and more.

Video Marketing

What to Expect From 2024’s Crop of Super Bowl Ads

As we get ready for the Big Game next weekend, Super Bowl ads will draw millions of eyeballs pre-, during- and post-game. Here’s what marketers can expect from this year’s spots.

Email

2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’

Multichannel rights are an important part of digital marketing, and now is the time to make sure you have your website set up properly. Here are strategies for navigating the new landscape.

Data Driven ROI

How To Get More Bang For Your Buck With a Retail RFP

RFP season is now upon us. With tight budgets and tough goals, retail marketers are hoping to get more juice from the squeeze. Here’s how brands can ask the right questions to find those partners who can really make a big difference.

Technology

Building AI Brands: Be Human-Centric, Accurate and Strategic

When it comes to marketing AI brands themselves, there are unique challenges to that exercise, such as navigating hype cycles, pushing the human-centric element and crafting high-tech storytelling.

MarTech

When AI-Generated Customization Goes From Personalized to Creepy

When does personal cross over to creepy? Here’s a look at how personalization can go right—and how it can go terribly wrong.

Digital

Brands on Fire: Crayola Marketing EVP on Courting Educators for ‘Creativity Week’

We spoke with Crayola’s marketing EVP about Creativity Week, including how the brand develops the program, its target audience and marketing outreach.

Data & Analytics

LinkedIn Live: Talking Emographics and the CMO Role with Anywhere Real Estate CMO Esther-Mireya Tejeda

Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.