Agencies
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MarTech
4 Practical Questions to Ask About AI’s Marketing Applications
It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies. Here are four questions marketing leaders need to ask before investing in the technology.
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Demand Gen
Brands on Fire: DIAGEO Marketing SVP Talks Don Julio Apple Vision Pro App
Don Julio Tequila is developing an app for the Apple Vision Pro, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process. We spoke with DIAGEO about the process.
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Events
Six Solid Brand Activations at SXSW 2024
Check out these six solid brand activations at SXSW 2024, from Audible’s sound experience to Sharpie’s Creative Academy to Tide’s eco-friendly product invention.
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Data & Analytics
Marketing Is Not a Foreign Language
More work must be done to educate stakeholders—particularly within your own organization—on how to understand, evaluate and engage with the work of marketers, our columnist argues.
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Technology
How to Personalize AI to Optimize Business Processes With Custom GPTs
While some AI tools, like OpenAI’s ChatGPT, are incredibly flexible, they still have limitations. However, a new technology has been introduced that takes that flexibility a step further: custom GPTs.
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Events
Experiential Inspiration: 15 Brand Activations from the Super Bowl
15 brand activations from the Super Bowl in Las Vegas last month—from the Frito-Lay Chip Strip to TCL’s call-a-game experience to Bud Light’s Backyard Tour.
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Digital
How Marketers Can Combat Misinformation and Protect Brand Reputation in an Election Year
How can marketers establish control over what content their marketing messages run against? Here’s how advertisers can be proactive.
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Digital
Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers
We spoke with H&R Block’s Jill Cress about the brand’s engagement strategy, why it chose a reality TV parody as the campaign’s content format, how it’s being marketed to the public and competitive differentiation.
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Demand Gen
How to Make Your Marketing Communications Stand Out Amid AI-Driven Commodity Content
Increased speed and productivity made possible by AI has given leaders a new challenge: when anyone can create commoditized content, how can you stand out in the marketplace of ideas?
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Digital
How Marketers and Communicators Are Using Podcasts as a Messaging Tool
Podcasts are an increasingly valuable messaging tool for companies looking to reach target audiences. Here’s how marketing and communications professionals are tapping the medium to elevate their brands.
