PR/Comms
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AI-Powered Media Relations PRO Online Training Workshop
Journalists today are navigating shrinking newsrooms, generative AI, digital-first platforms, and rising public skepticism. Meanwhile, PR and communications professionals must evolve how they build authentic, mutually beneficial relationships with the media. In a landscape where algorithms, AI tools, and shifting audience expectations are rewriting the rules, how can you adapt your outreach, elevate your storytelling, […]
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Digital & Technology
How AI Is Shaping the Future of PR Briefings
Industry leaders note that the real power of AI in PR lies in giving teams their time back. When communicators spend less time sorting media mentions and formatting briefings, they can focus on the insights themselves and on what their organizations should do next.
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Branding/Marketing
How to Launch a Successful LinkedIn Newsletter
Dorianne Ciccarelli, the VP of Digital at MikeWorldWide, shares best practices for launching a LinkedIn newsletter that grows your audience.
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Digital & Technology
AI Disclosures Won’t Preserve Trust in News, but Prioritizing Readership Might
Business Insider is now allowing journalists to use AI for first drafts without needing to disclose usage to readers. While the presence of AI in newsrooms is inevitable, disclosure alone won’t safeguard credibility.
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Crisis Management
PR Roundup: PR Lessons from Kimmel’s Monologue, Pitching Podcasts and Debuting “BrutalGPT”
In this PR Roundup we look at the PR world’s reaction to Jimmy Kimmel’s critical monologue messaging, encouraging numbers surrounding podcasts and a cheeky campaign surrounding ChatGPT.
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Crisis Management
PR Ethics and Agility: How to Practice Swift PR Without Losing Integrity
Ethical agility means acting swiftly without compromising on principles. It’s about creating systems and strategies that are nimble yet always guided by core values.
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Social Media & SEO
Going Viral Becomes Strategy: Lessons from Gavin Newsom’s Social Surge
Newsom has not only amplified his digital presence but has also added a new twist to political engagement in the digital age.
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Branding/Marketing
PR Roundup: Kimmel Free Speech Fallout, Comscore Launches Scoreboard, Gen Alpha Drives Family Purchases
This week’s PR Roundup looks at the chilling effect of employer retribution for triggering Charlie Kirk remarks on social media, how a new Comscore tool can inspire brand creativity and a new study that shows how Gen Alpha controls many purchasing decisions in the household.
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Crisis Management
Why Narrative Intelligence and GEO Are Redefining Reputation Risk
Narrative intelligence, GEO and REO are not separate boxes to tick. Together, they form a decision architecture that forces you to ask harder questions.
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Crisis Management
PRNEWS Announces 2026 Agency Elite Top 120
PRNEWS’ sixth annual Agency Elite honors, which pays homage to the industry’s most innovative PR, marketing and communications firms in the business, highlights 120 influential agencies this year—from well-known industry players to smaller boutique firms that punch far above their weight.
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