Topic

PR/Comms

  • Branding/Marketing

    PR Roundup: Delta Crash Compensation, White Lotus Collabs, IPR Pinpoints Impactful PR Research

    This week’s PR Roundup looks at whether or not Delta’s compensation to crash survivors is good PR, fun partnerships between brands and “The White Lotus,” and the Institute for Public Relations’s new report that looks at the most impactful research of 2024 for communicators.

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  • Crisis Management

    The Weber Shandwick C-Suite Report: An Opportunity to Prove Value to Corporate Leaders

    A new C-suite outlook report from The Weber Shandwick Collective indicates that business executives have little confidence in their teams’ abilities to properly respond to an unexpected PR disaster. But communications professionals shouldn’t panic. Executives cited their team’s lack of resources to handle crises—which creates a tremendous opportunity for CCOs and their teams to bring value to C-suites and play a bigger leadership role in corporate structures.

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  • Crisis Management

    Explainer: Running a Crisis Drill

    Making crisis drills a regular occurrence can improve communicator response skills and boost team confidence.

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  • Digital & Technology

    5 PR Tips for Using Bluesky and RedNote

    Platforms rise and fall, but one thing remains: people crave connection. Whether you’re testing Bluesky, RedNote, or the next breakout platform, remember: your audience follows relationships, not logos.

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  • Crisis Management

    PR Roundup: PRSA DEI Support, White House Versus AP and Shopify Answers Yeezy Questions

    This week’s PR Roundup looks at PRSA’s commitment to diversity, equity and inclusion, The White House’s risky media relations move with The Associated Press, and how Shopify’s reputation received some major blows after not acting quickly enough in a crisis with Yeezy.com.

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  • Media Relations

    How to Help your CEO Talk Like a Human

    The vast majority of audiences tune out jargon. Nobody wants to hear from a robot. But more often than not, speakers are experts on something, and they really want to nerd out. Here’s some steps on how to find that balance and simplify complex messaging in speechwriting to move an audience.

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  • Media Relations

    Media Ethics and Reporting on Allegations: PR Lessons from the Lively/Baldoni Case

    The New York Times exposé published in December about Justin Baldoni’s alleged smear campaign against Blake Lively highlighted the dark side of PR. Then a week later, Baldoni filed a $250 million lawsuit against the New York Times, saying the media outlet got the story wrong. Ultimately, the legal questions in Baldoni’s suit concern media ethics. But in the meantime, the actors’ PR teams should keep these crisis communications tips top of mind.

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  • Artificital Intelligence for PR: A PRNEWS PRO Online Training Workshop

    AI is no longer the future of PR—it’s the present. The PRNEWS Pro Training Series returns with Artificital Intelligence for PR, an essential deep dive into how AI is reshaping public relations, from supercharging workflows to sparking creativity to ensuring ethical and responsible AI adoption.

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  • 2025 PRNEWS Top Women Awards

    PRNEWS’ Top Women Awards is now accepting nominations for the 2025 class of honorees. Year after year, this esteemed awards program acknowledges the innovating, ceiling breaking women dominating the communications industry. If you know a leader who fights for her voice to be heard, navigates a team through a crisis with poise and inspires others […]

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  • Digital & Technology

    Four Tips for Implementing AI in Health Communications

    According to a survey from Morgan Stanley Research, 94% of healthcare businesses use AI or machine learning in at least some capacity. Expectations have forever changed, and healthcare communicators must now rally behind AI to provide optimal outputs for their own companies as well as for clients and healthcare professionals.

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