Topic

PR/Comms

  • PRNEWS Thought Leadership Masterclass 2025

    Join PRNEWS for a three-part digital masterclass series designed to elevate your brand or agency’s thought leadership strategy. Each session dives deep into a critical aspect of building and amplifying executive visibility and brand authority in today’s changing content, social and media landscape. Plus, our final session is alllll about LinkedIn.

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  • Digital & Technology

    The Superstar Posting Effect: LinkedIn’s Quiet Algorithm Secret

    We aimed to understand how widespread this superstar effect really is in posting dynamics—and how executive communication teams can strategically leverage LinkedIn’s features to improve their odds of crafting standout content that drives greater reach, engagement and overall “linkfluence.”

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  • Crisis Management

    PRNEWS Announces Winners of 2025 Nonprofit Awards

    PRNEWS today announced the winners of its 2025 Nonprofit Awards, which celebrates the most talented communicators and teams in the nonprofit sector, as well as the most innovative and effective campaigns.

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  • Digital & Technology

    How to Measure Brand Reputation in the Age of AI Search

    Brian Snyder, Chief Innovation Officer at Axicom, offered some suggestions on what to measure when it comes to reputation and AI answers.

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  • Crisis Management

    PR Roundup: Moran Out at ABC, State of Journalism 2025, Bad Vibes at JPMorgan

    This week’s PR Roundup looks at the reaction to ABC News not renewing veteran journalist Terry Moran’s contract, the latest Muck Rack State of Journalism report and a leaked memo regarding JPMorgan’s dipping employee morale.

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  • PRNEWS People of the Year Awards

    The PRNEWS People of the Year Awards showcase top talent, passionate professionals and budding comms leaders who are redefining the modern PR world. Award-worthy individuals have made a quantifiable impact on a product, group, company or even the industry at large. Entry Deadline: Jun. 27, 2025 Late Deadline: Jul. 11, 2025

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  • PRNEWS’ Agency Elite Top 120

    PRNEWS’ Agency Elite Top 120 is the industry’s most respected roster of innovative PR and communications firms. The list features agencies of all sizes and specializations— from start-ups to super-shops and everything in between. The 120 agencies who land on the coveted list appear for 12 months on the online Agency Elite PR Partner Portal—where […]

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  • Branding/Marketing

    A Rancher’s Perspective on Brand Storytelling: CattleCon Collaboration

    As a PR practitioner, the job is to build narratives. As a rancher, you live them. For me, authenticity wasn’t a tactic: it was the life I lived before I ever wrote a press release. That intersection has shaped every part of my career—as well as my home life—and it shaped one of the boldest […]

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  • Digital & Technology

    How to Avoid AI-Assisted Writing Pitfalls

    LeAnne DeFrancesco, VP, Design and Editorial Practice Lead at Vanguard Communications, gave a list of what NOT to do when it comes to AI-assisted writing for RFPs, thought leadership content and more during the PRNEWS Pro workshop “PR Content Creation and Storytelling.”

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  • Branding/Marketing

    PR Roundup: CEO Popularity, Wilson from Cast Away is Back, Mattel Studios Launches

    This week’s PR Roundup looks at a new study from Morning Consult about CEO popularity and company reputation, Mattel going all in on entertainment with a new TV and film studio, and Wilson, the iconic volleyball, teaching the public about ecology and ocean waste.

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