PR/Comms
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Digital & Technology
How a PR Team Used AI to Scale Smartly, Thrive and Achieve a 5X ROI in 10 Days
AI is a readymade solution for scaling. For the price of a ChatGPT subscription, the firm expanded capacity immediately in a way that could also easily cut back without impacting the team.
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Digital & Technology
3 Reasons Your Executive Isn’t Breaking Through on LinkedIn—and What to Do About It
LinkedIn is a great place to break business news. But the facts are only half the story. If your executives are sounding more like a press release than like the unique human they are, it’s time for a refresh.
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Digital & Technology
PRSA Updates AI Ethics Guidelines for 2025: What PR Pros Need to Know
What makes this updated guidance on AI ethics different is its shift in perspective. The PRSA document reframes PR pros as active governors of AI adoption rather than cautious users.
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Branding/Marketing
PR Roundup: SNAP and Brand Confusion, State of PR Measurement, a Beefy Play for A.1.
This week’s PR Roundup explores how brands should approach SNAP and the government shutdown, Muck Rack’s latest “State of PR Measurement” report and a beefy campaign from A.1.
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Crisis Management
Truth, Trust and Tech: Key Takeaways from PRSA ICON 2025
2025 PRSA ICON gathered comms professionals, educators and students to explore themes on impactful storytelling, industry ethics, leadership and reputation in polarized times, and the effect of technology on the profession.
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Crisis Management
AI Crises on the Rise: How Brands Can Stay Transparent and True to Their Values
Learn how to navigate AI crisis challenges by focusing on transparency and aligning AI use with brand values.
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Branding/Marketing
PR Roundup: “Your Mom” and Media Relations, CEOs Go Quiet, and Capri Sun’s Tricky Halloween
PR Roundup explores a “Your mom” quip from Press Secretary Leavitt to HuffPost’s Dáte in regards to a story question, Golin’s latest CEO Impact Index, and Capri Sun’s Halloween “Trick & Treat” stunt.
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Branding/Marketing
Halloween Hits: How Brands Are Turning Tricks and Treats Into Engagement
PRNEWS took the opportunity to highlight some non-candy Halloween campaigns for creative examples on how to reach an audience in spooky season
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Digital & Technology
From Data to Distinction: How AI Redefines Media Intelligence
AI excels at the “what,” undoubtedly, but still struggles with the “why” and “what’s next when it comes to utilizing media intelligence.
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Crisis Management
What to Do When Your Company Outage Makes Headlines
Most companies prepare for technical outage recovery. Very few prepare for reputational recovery.
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