PR News Archives - Chief Marketer

How TikTok’s Disappearance Became a PR Masterclass

In a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. However, this evolving situation also offers valuable lessons for PR pros and businesses on crisis management, brand loyalty and communication strategies.

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Branding/Marketing

The Psychology of Gen Z’s Historical Nostalgia: What Brands Need to Know

In a world of constant digital connectivity and rapid technological change, Generation Z is exhibiting a fascinating psychological phenomenon: They’re deeply nostalgic for eras they never experienced firsthand. This “historical nostalgia” among Gen Z offers a compelling window into how digital natives creatively engage with the past to meet psychological needs and navigate contemporary challenges—a phenomenon that brands must understand to forge meaningful connections with this generation.

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Branding/Marketing

Super Bowl Brands Embrace Multi-Platform Campaigns

For some brands, the Super Bowl doesn’t necessarily mean creating a multi-million dollar TV ad during the big game. Many notable promotions don’t even require an actual ad anymore, as the event is now a multi-platform experience for companies and consumers.

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Digital & Technology

How Communicators Can Compete with the Rise of AI-Generated Content

Here’s how content marketing used to work: Create great content for your website, and you would attract the attention of potential customers. But with artificial intelligence (AI) rewriting the rules, what happens when this basic principle no longer applies?

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Corporate Social Responsibility

How Businesses Can Build Brand Capital Amid Shifting Voter Sentiment

With Congress slated to consider a host of measures that could profoundly impact businesses in 2025—ranging from taxes to trade to artificial intelligence—it’s more important than ever that business leaders leverage a trusted army of authentic stakeholders and validators. Our author outlines the ways in which communication teams can take up this task, through proactive and creative storytelling.

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Crisis Management

PR Roundup: DEI Proponents, Acosta to Substack, Change and Reputation

This week’s PR Roundup looks at companies not backing down from their DEI policies, Jim Acosta and the White House embracing “new media,” and the result of change on a company’s reputation.

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Digital & Technology

Unlocking the Full Potential of Data in PR

Recent findings from Hotwire Global’s Data Maturity Survey of PR and communications executives responses reveal that while there is strong data adoption in the industry, there is still a gap between what teams are doing and what they could be achieving.

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Crisis Management

Former “Vanderpump Rules” Star, James Kennedy, Faces Public Downfall: A Reputation Management Case Study

As professionals in the art of reputation management, this disastrous scenario is one to learn from. Let’s zoom out and see where James Kennedy’s PR team could have done better or, perhaps, opted out of representing the unpredictable “Vanderpump Rules” star.

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Branding/Marketing

PRNEWS Live Discusses Anniversary PR Strategies for the Goodyear Blimp

PRNEWS talks with Doug Grassian, VP of Global Communications at Goodyear, to discuss the communications plans for the 100th birthday of the Goodyear Blimp, and what communicators can learn from planning, strategizing and publicizing a significant brand anniversary or event.

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