PR/Comms
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Branding/Marketing
Communicators Voice Concerns Tied to Trust for 2025
A PRSA panel on Communications Trends and Strategies for 2025 featured PR experts who provided their current PR concerns for the coming year, as well as key takeaways for tackling those issues and building trust.
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Crisis Management
PR Roundup: Influencer Tragedy, Tick Tock for TikTok, Omnicom and IPG Merger Impacts
This week looks at the aftermath of a popular influencer’s untimely death, the clock ticking down on TikTok and what the Omnicom/IPG merger means for the rest of the communications industry.
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Branding/Marketing
Including Independent Media Voices in Media Outreach Strategy
We’ve witnessed the rising influence of a more fragmented and decentralized media ecosystem, where independent voices, from Substack newsletters to podcasters, have carved out their own powerful platforms.
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Corporate Social Responsibility
From Greenwashing to Transparency: Disrupting ESG with Anti-PR
The rise of greenwashing has cast a shadow over genuine sustainability initiatives, leading to a crisis in corporate ESG communications.
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Digital & Technology
AI and Misinformation: A Major PR Problem
A recent audit by NewsGuard revealed that AI-generated content frequently produces unreliable information, with errors appearing in nearly 18% of responses, and this info is left uncorrected in 38% of cases.
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Crisis Management
PR Roundup: UnitedHealthcare Tragedy, Creators and Fact Checking, Social Media Purchases
This week’s PR Roundup looks at UnitedHealthcare’s tragic company crisis, UNESCO’s new report on content creators and misinformation and social media surpassing TV for purchaser influence.
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Media Relations
Breaking Into a New Industry: 6 PR Strategies for Success
Entering a new industry as a PR manager is both exhilarating and daunting—because even with a charismatic spokesperson and compelling topics, success doesn’t always come quickly. Here are six tips for navigating a move into a new sector as a PR manager.
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Media Relations
Media Relations: Tips for Building Reporter Relationships in Changing Times
Ahead of PRNEWS’ Media Relations workshop, we spoke to presenter Michelle Ubben, President and Partner at Sachs Media Group and got a peek into her panel session, “The 411: Pitching Journalists, Relationship Building and What NOT to Do.”
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Branding/Marketing
The Black Friday Communications Challenge
Louise Findlay-Wilson, managing director at Energy PR, outlines the steps brands should take to ensure their Black Friday strategy doesn’t damage their reputation.
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Digital & Technology
How the Communications Industry Can Learn to Trust AI
As AI transforms the wider communications landscape, agency leaders and in-house executives alike face a new responsibility: to ensure the tools their teams implement follow ethical standards and processes.