PR/Comms
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Crisis Management
PR Roundup: McD’s Bot Problems, Newsletter Bonanza, Office GIF-tionary
This week’s PR Roundup looks at the HR AI crisis for McDonald’s hiring methods, Morning Consult’s latest study on newsletter consumption and subscriptions and a new GIF-tionary for office slang.
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Branding/Marketing
Top PR Substacks: A Starter Kit
We asked PRNEWS readers their top PR Substacks to follow, receiving an overwhelming response. If you are looking to build a “playlist” of comms Substacks to subscribe to, we’ve got a great starter kit right here.
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Digital & Technology
Internal AI Adoption: Secrets to Upskill PR Teams for AI
This clip explores structured sprints, resource development and the crucial role of surveys in driving successful AI adoption, internally.
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Branding/Marketing
From Box Scores to Brand Love: How to Turn Sports Data Into Brand Love
On social media, statistics might inform, but storytelling creates connection. Smart communicators don’t stop at the data; they use it as a springboard to craft narratives that resonate, inspire and build brand affinity. Here’s how to approach it.
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Crisis Management
Dum-Dums Doubles Down on Use of Artificial Dyes
Spangler Candy Company, parent company and maker of beloved lollipops Dum-Dums, in May doubled down on its use of artificial dyes in the colorful, flavorful confections. But when companies take a stand on food (or other) issues, especially in the context of the current administration’s fast-moving policymaking, being prepared and planning for how to respond to key stakeholders is essential.
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Branding/Marketing
Full Court Press: Public Relations Takeaways from Netflix’s ‘Running Point’
Here are five (spoiler-free!) key communication lessons from “Running Point,” and the real-life Buss family, that PR pros can apply in their day-to-day work.
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Branding/Marketing
PR Roundup: Labubu Mania, Boston U and Alex Cooper Crisis, Authentic Carbs
This week’s PR Roundup looks at the viral social media mania surrounding the Labubu doll, Boston University’s indirect response to “Call Her Daddy” Host Alex Cooper’s sexual harassment allegations and a unique campaign pairing authenticity and carbs.
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Diversity, Equity & Inclusion
A PR Power Play: Zohran Mamdani’s Mayoral Messaging Masterclass
Zohran Mamdani’s campaign in New York City’s mayoral Democratic primary really defined what it means to connect and win in the digital age. Grounded in multilingual storytelling, community-first outreach, intersectional identity and multichannel presence, his campaign is a communications blueprint, and here’s why: Language & Narrative Clarity Mamdani speaks in the cadence of kitchen-table conversations. Clear, […]
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Diversity, Equity & Inclusion
PRNEWS Live: Where’s the Pride for Pride?
This discussion addressed the changes in Pride PR, as well as the proactive methods of some who are doubling down on Pride this year.
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Crisis Management
Q&A: AI, Disinformation and Brand Perception with Cyabra
Questions from the audience included what size does a company have to be to consider using tools against disinformation and what types of tools can be used for threat protection, among others.
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