PR/Comms
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Digital & Technology
How to Use ChatGPT to Refine—Not Define—Your Media Pitches
ChatGPT is a powerful platform that can streamline pitching processes and improve novel ideas. But starting from a point of originality is key. Our author explores how PR practitioners can leverage AI to refine our pitches rather than define them.
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Digital & Technology
PR Roundup: TikTok Ban, HARO Relaunches as HERO, Positive Media Engagement
This week’s PR Roundup looks at the impact of POTUS signing a federal TikTok bill into law, Propel’s Q1 Media Barometer findings and HARO relaunching as HERO.
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Corporate Social Responsibility
PRNEWS Announces Winners of 2024 Digital Awards
PRNEWS has announced the winners of its 2024 Digital Awards, which celebrates the most innovative digital communicators and campaigns.
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Branding/Marketing
Detroit’s Renaissance: Rebranding a Reputation
Headlines about Detroit have gone from riots, bankruptcy and corruption to glittering travel spreads, announcements about the city’s lowest murder rate in 60 years and the technological renaissance of the auto industry.
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Branding/Marketing
How Brands Win: Influencers Are Out. Advocates Are In.
Remember, followers can be bought. And while influencers have status and reach, an advocate has cultivated an engaged community.
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Media Relations
Navigating Cannabis PR With Fluctuating Legislation
It seems we’ve been at the precipice of a cannabis tipping point for years, and we’ve finally hit it from a legal and access perspective. But how is media coverage being impacted?
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Crisis Management
PR Roundup: How Not to Interview Caitlin Clark, North American Communications Monitor and NPR’s Rollercoaster Week
This week’s PR Roundup explores how not to interview Caitlin Clark, The Plank Center’s North American Communication Monitor results, and how NPR can regain public trust after a rollercoaster week.
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Branding/Marketing
Mastercard Chief Marketing and Comms Officer on Integrating Communications
The blurring of lines between marketing and communications functions continues to be a top industry trend for 2024. To provide insight into how that plays out inside one of the world’s most well-known brands, PRNEWS spoke to Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, on how the disciplines overlap, integrate and collaborate.
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Corporate Social Responsibility
[VIDEO] PRNEWS Live Discusses Earth Day Hypocrisy and Return-to-Office Policies
PRNEWS welcomed Curtis Sparrer, Principal and Co-Founder at Bospar for a conversation regarding Earth Day and corporate values.
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Crisis Management
NBC News Crisis: The Pitfalls of Binary Thinking and Lessons for Internal Communications
Everything that is internal is external; everything that is external is internal. NBC learned this the hard way when it hired former Republican National Committee Chair Ronna McDaniel as an on-air contributor back in March. Yet, as soon as NBC made the announcement, employees were swift in their repudiation of McDaniel, whom they described as […]
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