Would You Believe… A Product Placement for SkyMall
Seen Get Smart yet? The version with Steve Carrell and Anne Hathaway?
It was a pretty funny movie, but I got a bigger laugh when I saw Agent 99 reading SkyMall on an international flight.
Bravo. There’s been so much criticism about product placement in movies, saying that it’s nothing but invasive advertising. For the most part, these placements go over my head. This one got me to grab SkyMall because I was watching Get Smart on my laptop while flying home from Orlando.
And in context, it made sense. I mean, who doesn’t read SkyMall when they’re on a plane? Not like Max and 99 were smoking cigarettes or doing something that wouldn’t happen on a flight.
