The B2B – Martech Summer Top 10

Posted on by Beth Negus Viveiros

cheering-people-creative-event-850As August winds down, we thought it would be a good time to check in on what were the most popular B2B and martech stories on this summer.

The Digital Crossover Between Marketing and Technology

In this excerpt from the new book “Digital@Scale,” learn the challenges today’s plethora of tech options present to marketers.

Manchester United & Volvo Race Partnerships Boost HCL’s Profile

Sports sponsorships are helping HCL Technologies increase its brand profile and engage prospects.

Grant Thornton Aims for Status Go

Tax and audit firm Grant Thornton launched its first ad campaign in eight years to increase awareness with prospects in the financial marketplace.

Bank of America Invests in B2B VR Engagement

Bank of America is using virtual reality to demonstrate impact of VR for its B2B customers.

Q&A: Bridging the Sales and Marketing Divide

Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.

Predictive Analytics Helps Cisco Improve Sales Processes

Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process.

What Are the Biggest B2B Pain Points?

We asked several of our speakers at B2B Connect to Convert what they thought were the biggest challenges facing B2B marketers today.

Attribution and ROI: What Matters in B2B

B2B marketers all have one thing in common: They need to know where the money goes. But attribution isn’t always easy.

3 Reasons Nobody Has Ever Heard of Your B2B Company (And What to Do About It)

Merit alone does not a market leader make. If your existing marketing efforts just aren’t breaking through, it might be time to create some buzz.

10 Tips for Creating B2B Copy That Connects

At B2B Connect to Convert, HBT Marketing’s Chief Creative Officer Nancy Harhut shared key ideas for better B2B copy writing in a content master class. Here’s 10 of her top tips.



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