How to Create a CRM Strategy Roadmap
Considerations for building a CRM strategy, plus tips for reframing your engagement methods to improve results.
MarTech
Five Martech Trends to Watch in 2023
Five trends in the martech space that marketers should keep up with this year.
How to Create a CRM Strategy Roadmap
Securing Funding for Martech Solutions: Three Ways to Approach Your CFO
Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities
Three Ways to Tackle Customer Data Hygiene to Boost ROI
How a solid customer data hygiene strategy can help yield higher marketing ROI.
Three Ways Programmatic Advertising Could Evolve in 2022
IAB Report: 69 Percent of Brands Have Taken Programmatic Advertising In-House
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
How Retail Marketers Can Use ChatGPT’s Generative AI
How ChatGPT is being applied to product marketing and ecommerce.
Five Aspects of a Killer Ecommerce Merchandising Strategy
Securing Funding for Martech Solutions: Three Ways to Approach Your CFO
Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
Don’t Let AI Bias Derail Your Marketing Efforts
Why Martech Investments Aren’t Optimized: Infographic
The AI Paradox: Why More Automation Means We Need More Humanity
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
