American Express Eyes Marketing Mix Modeling for Post-Cookie Attribution
The brand’s new approach to evaluating the efficacy of marketing spend against specific channels.
MarTech
CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley
We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
How Display Ads and QR Codes Are Upping Brands’ Digital Advertising Game
Three Ways Brands Can Optimize Ecommerce Experiences
American Express Eyes Marketing Mix Modeling for Post-Cookie Attribution
Three Ways Programmatic Advertising Could Evolve in 2022
The effects of programmatic advertising's accelerated growth during the pandemic.
IAB Report: 69 Percent of Brands Have Taken Programmatic Advertising In-House
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
Five Ways to Pinpoint Martech Inefficiencies During COVID-19 Economic Fallout
CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley
We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
How Display Ads and QR Codes Are Upping Brands’ Digital Advertising Game
American Express Eyes Marketing Mix Modeling for Post-Cookie Attribution
How Companies Are Leveraging Data Clean Rooms for Privacy-First Marketing
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
Don’t Let AI Bias Derail Your Marketing Efforts
Why Martech Investments Aren’t Optimized: Infographic
The AI Paradox: Why More Automation Means We Need More Humanity
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
