Using Product Data to Enhance Omnichannel Growth for CPG Brands
How a unified product platform can help streamline and enhance omnichannel growth.
MarTech
Using Product Data to Enhance Omnichannel Growth for CPG Brands
How a unified product platform can help streamline and enhance omnichannel growth.
How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies
How The New York Times’ Data Strategy Enables a Full View of the Customer Journey
First-Party, Second-Party and Third-Party Data Defined
Three Ways Programmatic Advertising Could Evolve in 2022
The effects of programmatic advertising's accelerated growth during the pandemic.
IAB Report: 69 Percent of Brands Have Taken Programmatic Advertising In-House
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
Five Ways to Pinpoint Martech Inefficiencies During COVID-19 Economic Fallout
Using Product Data to Enhance Omnichannel Growth for CPG Brands
How a unified product platform can help streamline and enhance omnichannel growth.
How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies
First-Party, Second-Party and Third-Party Data Defined
CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
Don’t Let AI Bias Derail Your Marketing Efforts
Why Martech Investments Aren’t Optimized: Infographic
The AI Paradox: Why More Automation Means We Need More Humanity
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
