Colgate-Palmolive’s Remains Focused on Testing First-Party Data Strategies
Despite Google's announcement decision to scrap third-party cookie deprecation, Colgate-Palmolive continues to test and invest in first-party data strategies.
Despite Google's announcement decision to scrap third-party cookie deprecation, Colgate-Palmolive continues to test and invest in first-party data strategies.
Despite Google's announcement decision to scrap third-party cookie deprecation, Colgate-Palmolive continues to test and invest in first-party data strategies.
Increased awareness and access to generative AI brings creates ethical concerns, but there are also significant advantages to the adoption of AI for professional use.
Despite Google's announcement decision to scrap third-party cookie deprecation, Colgate-Palmolive continues to test and invest in first-party data strategies.
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?