AOL’s Social Media Approach
AOL, which purchased social media site BEBO for $850 million in March is set to relaunch the site in an effort to compete with MySpace and Facebook.
By combining, AOL and BEBO can reach 124 million unique visitors and ad revenue could grow accordingly. As social media gains more non-traditional users, it will be interesting to see what combination of features consumers gravitate toward and if indeed social network sites become the new entry point into the web.
