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Most Read
FTC bans fake reviews
The Federal Trade Commission announced Aug. 14 a final rule that prohibits the sale or purchase of fake reviews and testimonials, and the agency can seek civil penalties for violations. By giving the FTC teeth against bad actors, the ruling will enhance deterrence and protect consumers from getting cheated, according to the FTC press release. […]
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Branding/Marketing
Explainer: What is an Annual Report?
Today we review the components of an annual report and where it belongs in a communications strategy.
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B-to-B Events
A Look Inside the AI Evolution at Trade Shows and Events This Year
A little over a year ago, AI was largely a buzzword in experiential. On the heels of Open AI’s release of ChatGPT, marketers everywhere began to dabble in its potential for smarter, more personalized campaigns. Fast forward to today, and brands have made serious strides in unlocking new brand engagement frontiers with this tech. “I […]
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The Big Story
Agency Ad Tech
Inside Publicis’ play to be both an agency and an ad tech company. Plus: the dissolution of GARM and what it means for the future of brand safety.
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Marketers
DTC Brands Are Learning The Hard Way That Winning In Retail Can Be A Losing Bet
It can feel like a big win when a favorite regional or startup brand gets picked up by a national chain like Walmart or Target. But it’s important to point out that the retailer isn’t making a bet on that brand. The brand is placing a bet that it’ll be able to hack it on […]
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Data-Driven Thinking
Forget Branding Vs. Performance – Both Are Critical, And Attention Metrics Bridge The Gap
Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the awareness and affinity that lead to lifetime value and loyalty? The answer is “all of the above.” Still, despite years of talk about “holistic” marketing, too often, advertising professionals view branding and performance efforts as […]
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B-to-C Events
‘Alien: Romulus’ Unleashes Facehuggers in NYC, Plus Six More Head-turning P.R. Stunts
It’s been a big summer for movie and TV premieres, but an even bigger week for marketing stunts in New York City. Ahead of the premiere of “Alien: Romulus” on Aug. 16, 20th Century Studios has been unleashing Facehuggers and Chestbursters on unsuspecting passersby and consumers. New Yorkers encountered Facehuggers attached to the faces of […]
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Trendwatch
How Unilever-owned Liquid I.V. approaches retail media ad spend
Liquid I.V. is pouring ad dollars into online retail platforms to protect its top spot in search results and fend off competitors. “Being the No. 1 powdered hydration company in America definitely puts a target on your back,” said Danielle Fessenden, Liquid I.V.’s senior director of Amazon and omnichannel. Now that online retailers have opened […]
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Digital & Technology
How PR and Media Relations Have Changed in the Past Decade
While many have experienced heightened pressure from clients to demonstrate measurable results for PR efforts, conversations in the PR reveal that changes have made it become increasingly hard to get those results in the first place.
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B-to-C Events
Data-driven Sampling: Inside Primal Kitchen and Pinterest’s ‘Colorful Kitchen’ Pop-Up Events
Digitally native CPG brands often find themselves in a pickle when it comes to driving trial and conversion. So when Pinterest user data revealed that searches for “clean food” have risen by more than 9,700 percent and searches for “dips and snack hacks” have increased by 100 percent, clean-eating condiment brand Primal Kitchen decided to […]
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