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PRNEWS Announces Honorees of the 2024 People of the Year Awards

The PRNEWS team has announced the 2024 People of the Year honorees. The coveted awards program showcases top talent, passionate professionals and budding communications leaders who are redefining the modern PR world.

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Branding/Marketing

Brand Building and Supply Chain Woes: Why Reputation Matters Before Disruptions Occur

Today, the average consumer can likely name several major supply chain disruption events while still knowing little about the intricacies of the supply chain. The logistics industry faces a problem: It is only recognized for its catastrophic failures, like the bridge collapse, rather than being recognized for its innovation and growth in the $26B industry.

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Walgreens appoints new chief merchandising officer and head of digital commerce

Pharmacy retail chain Walgreens announced two leadership changes this month: It appointed Tracey Koller to chief merchandising officer and Sharmila Sudhakar to group vice president and head of digital commerce. Walgreens expects these new leaders will “significantly contribute” to its turnaround efforts, the retailer said in the announcement. Walgreens reported disappointing Q3 2024 earnings results […]

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Branding/Marketing

What Makes a Great Podcast Guest: Storytelling Through Audio

Effectively leveraging podcast appearances requires some preparation. A great podcast guest will connect in a way that compels listeners to engage with the brand.

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B-to-C Events

The Brief: ‘Sauceographs’ and Painting the Rent

This week’s hot takes on hot topics in experiential marketing cover “sauceographs,” wild LEGO adventures and painting the rent.

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Tech & AI

Q&A with Balsam Brands CTO: Give the data team better tools

Balsam Brands CTO France Roy sits down with Multichannel Marketer to discuss how BalsamHill.com will better use its data to identify high-value customer segments and drive higher conversion rates. Balsam Brands chief technology officer France Roy needs its data and analytics team to do more than just pull reports. The team needs to […]

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Marketers

Can E.L.F. Cosmetics Become A Consumer Destination, Not Just A Brand?

For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand Officer Laurie Lam told AdExchanger. “But we are not a leader, necessarily, in the sense that we don’t […]

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Trade Shows

Trade Show Industry Updates: News, Data, Trends

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Data Younger generations are more focused on a holistic trade show experience with emotional connection, ambiance, convenience and unique moments making them more willing to revisit these events in the future, according to […]

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Trade Shows

Q&A: 10 Minutes with John Vertin of Skout’s Honor Pet Supply

“Last night was… not exactly legal,” read a sticker placed in the restroom at the Mandalay Bay Convention Center, featuring dogs getting chased by a police car down the Las Vegas Strip. Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply […]

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Trade Shows

Field Report: Six Exhibit Trends from SuperZoo 2024

Golden nose prints and doggy drinks, along with every type of pet food, accessories and equipment, were on tap at SuperZoo 2024, which brought about 18,000 pet industry professionals to the Mandalay Bay Convention Centers in Las Vegas, Aug. 14-16. Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was […]

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