webdesign
-
Online Advertising
Alphabet Earnings Earn A Shrug From Investors, But Nobody Else Can Keep Up
Alphabet is so big that, even when it’s growing slowly, it’s still outpacing competitors.
From
-
Data-Driven Thinking
Google Backpedaling On Its Cookie Phaseout Isn’t An Excuse For Complacency
Google has hit the brakes on its plan to eliminate third-party cookies. Instead of phasing out third-party cookies by default, Google now says it will offer Chrome users new privacy controls, allowing them to opt into or out of cookie tracking at the browser level in a more straightforward way. But the industry shouldn’t let […]
From
-
Crisis Management
Sorry, Not Sorry: Did CrowdStrike’s CEO Really Owe the Public an Immediate Apology?
If the public expects a CEO to deliver a “rip your heart out” apology to every blunder, they will be destined to become desensitized.
From
-
Diversity, Equity & Inclusion
Understanding Misogynoir and its Impact on Public Relations
Without an understanding of misogynoir, communications leaders aren’t equipped to navigate and address the unique challenges and biases Black women experience with increased visibility in media and public scrutiny and perception.
From
-
Online Advertising
What Does Google’s Plan To Keep Cookies Mean For Its Relationship With Regulators?
Google appears to have thrown regulators for a loop with its surprise announcement on Monday that it no longer plans to deprecate third-party cookies in Chrome. The UK’s Competition and Markets Authority (CMA) said it will delay publication of its planned quarterly report on the Chrome Privacy Sandbox as it evaluates the situation. The next […]
From
-
Marketers
Bacardi Takes A Sober And Serious Approach To Customer Data Collection
Bacardi doesn’t have a digital marketing strategy, per se. And that’s because digital is the rum brand’s marketing strategy, said Laila Mignoni, Bacardi’s global VP of marketing and creative excellence. “We still buy TV, of course, mostly around live sports,” Mignoni told AdExchanger, “but digital is in everything we do; it’s the majority of our media […]
From
-
Data-Driven Thinking
How Can ID Bridging – The Foundation Of Our Space – Suddenly Be a Bad Thing?
The controversy regarding ID bridging in the bidstream can only be one of two things: confusion over how the ecosystem has evolved or overvigilance at the expense of publishers who are under attack like never before. The concept of ID bridging has long been the foundation of programmatic advertising. What is cookie matching but an […]
From
-
Social Media & SEO
Biden Breaks His Own News, Bypasses Mainstream Media
Social media posts on Biden’s accounts instead of news alerts circulated the information first—something that is common to the world of sports and entertainment, but not as regular when it comes to political news.
From
-
Programming
Advertising, DTC Carry TelevisaUnivision to 2H24
TelevisaUnivision’s 2Q24 earnings call Tuesday was a positive one, and it was one that came with confidence as it looked toward the future.
From
-
Digital & Technology
AI and Communications Analytics: A Match Made in Heaven
Increased awareness around and access to generative AI brings equal parts anxiety and excitement. Indeed, there are ethical issues to contend with, but also significant advantages to adding AI-powered tools to your work. Our author explores how communications analytics experts are exploring the creativity and freedom that comes with AI across analytics and primary research.
From
