webdesign, Author at Chief Marketer

The Brief: Foldable Buses and the Stayman Islands

This week’s hot takes on hot topics in experiential marketing cover foldable buses, Piña Oatladas and the Stayman Islands.

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Online Advertising

Google Says It’s Still Figuring Out How A Cookie Opt-In Model Will Work

Google is still figuring out what a cookie opt-in or opt-out model would look like — and how it would affect development and adoption for the Chrome Privacy Sandbox.

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B-to-C Events

Agency Ops: Nine Takeaways from our Summer Editorial Roundtable

Costs have peaked, deadlines are tight and freelancers are backing up agency operations teams that are busier than they ever have been.

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Data-Driven Thinking

The Cookie Conundrum Proves Google Couldn’t Collaborate In The Sandbox

After years of delayed deadlines, Google has finally put third-party cookie deprecation to rest. Last Monday’s announcement begets a slew of industry questions about the implementation and impact of Google’s proposal for the user opt-in mechanism, and only time will tell when they will be answered. One thing is clear, however: Google is acknowledging its […]

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Crisis Management

CrowdStrike Outage Shows Ripple Effects of Adjacent Crisis and the Value of Readiness

Much has been reported about the good work of CrowdStrike in responding to its crisis. While the impacts were widespread and brought global implications, company leaders did a strong job getting out to communicate early and often. But what about the adjacent companies impacted BY the outage? They were the collateral damage. Unwittingly dragged into […]

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B-to-C Events

WNBA Live 2024: A Roundup of Brand Activations at the All-Star Fan Festival in Phoenix

The Women’s National Basketball Association (WNBA) has experienced a meteoric rise in popularity this year, in part due to rookie phenoms like Caitlin Clark and Angel Reese, whose talent and stories have captivated hoops fans and the media alike. And with excitement at an all-time high surrounding the AT&T WNBA All-Star Game and festivities, July […]

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CTV Roundup

CTV Is One Of The Fastest-Growing Channels On Viant’s Platform – But There’s Still Value In Linear

I recently caught up with Viant co-founders Tim (CEO) and Chris (COO) Vanderhook – or, as I like to think of them, The Brothers Vanderhook – to get an update on their business. During Q1 this year, Viant reported that streaming audio and CTV combined represented more than half of the total ad spend on […]

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Branding/Marketing

PR Roundup: Biden Delivers, the Coconut Rises and Olympic Fever

This week’s PR Roundup looks at the strategy surrounding President Joe Biden’s primetime speech, the rise of the coconut tree meme and an increase in American excitement for the 2024 Summer Olympics. Biden Delivers On Highly Anticipated Speech What happened: President Biden took to the Oval Office, surrounded by family, on July 24 to deliver […]

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B-to-C Events

On the Road to SDCC, Mountain Dew Opens a Dystopian Desert Motel for ‘Borderlands’

What’s the perfect backdrop to recreate a post-apocalyptic landscape? Albuquerque, NM, and its desert climate fit the bill for a takeover of the local Monterey Motel that was transformed into “The Mountain Dew Borderlands Motel,” straight out of the new film, debuting Aug. 9. Mountain Dew partnered with Lionsgate and Regal Cinemas on the dystopian […]

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B-to-B Events

News: Force Majeure Clauses and a Financial Firm’s Lawsuit Victory

It wasn’t long ago that force majeure was commonly perceived as insignificant boilerplate language added to the end of an event contract. Then 2020 and a global pandemic hit, and the provision was suddenly viewed as an instrumental clause that could shield event hosts from legal action as a sea of cancellations was sweeping the […]

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