webdesign
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Cynsiders
2024 Election Advertising Trends: Here’s What’s Happening with Out of Home
By Lindsay Kramer, OUTFRONT Client Strategy and Solution, and Lani Ferro, OUTFRONT Media Government Affairs With the many unprecedented elements of the presidential race resolved, the 2024 election cycle has officially shifted into high gear. Here are five trends we’re seeing that show OOH is a leader in helping to create the moments that […]
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Digital & Technology
Why PR Will Eclipse Content Through AI-Powered Search
How AI-powered search engine recommendations will make earned PR placements more impactful than ever.
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B-to-C Events
The Brief: Snack Squads and Life-size Doll Houses
This week’s hot takes on hot topics in experiential marketing cover curly creations, mobile snack squads and life-size doll houses.
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Marketers
Ad Tech Companies Should Heed The FTC’s Warning About Hashing
A hash is kinda trash. Or, more precisely, not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information. In late July, the FTC published a blog post reminding companies that hashes aren’t anonymous. They can still be used to identify users, and their […]
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Marketers
Why This Speaker Brand Is More Into Video For Marketing Than Audio
Samsung-owned audio electronics manufacturer HARMAN International doesn’t advertise much in audio environments. That may sound odd for a brand that makes and sells speaker systems, headphones and other audio gear, but there’s a good reason, said Chris Epple, HARMAN’s VP of marketing in the Americas. Say an ad for a premium speaker manufactured by HARMAN’s […]
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Data-Driven Thinking
The End Of GARM Is A Reset, Not A Setback
The decision by WFA leadership to succumb to Elon Musk’s pressure and suspend the Global Alliance for Responsible Media (GARM) when advertisers needed it most is disappointing and dangerous. But it presents an opportunity to rethink our industry’s broken approach to brand safety. Musk’s decision to sue the WFA and advertisers is grounded in hypocrisy […]
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Programming
Starz Split Still on Track
The full separation of Lionsgate’s studio business and Starz is still on track to wrap up by the end of 2024.
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Branding/Marketing
Book PR Embraces Digital Media
Digital media can impact even the most traditional industries. Books, for example, can find new life or launch via TikTok #BookTok.
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B-to-B Events
Inside Bloomberg Green Festival: Q&A with Jessica Webber, Global Head of Bloomberg Live
The inaugural Bloomberg Green Festival took place July 10-13 in Seattle with a full schedule of indoor and outdoor sessions and events focused on putting forward actions and solutions for a greener future. More than 13,000 participants came through the Seattle Center campus and joined the festival’s community programs, exceeding Bloomberg’s attendance goals.
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B-to-C Events
Walmart Taps into the BookTok Community with a Spicy Summer Soirée for Influencers
“Spicy books” are all over TikTok right now, and Walmart jumped on the trend by launching a “Spicy Summer” campaign to show consumers and BookTok followers that the brand is a go-to destination for the summer’s hottest books.
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