Chief Marketer Staff

• Data & Analytics

  Brand President and (Sub-Brand) Vice President

  On the basis of loyalty and engagement assessments, this week it appears that Barack Obama is going to be the newest White House resident. But we are also alert to the fact that, just like the consumer marketplace, how a brand is perceived can change quickly

• Website Globalized? Don’t Forget about Incoming Requests

  Going global is more than just building a Web site for several foreign markets. Do you have a process for responding to foreign-language e-mails and phone calls? And what will you do for after-sales support in those other markets? Whoops.

• Loose Cannon: And In The Seventh Year, He Rested

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• Direct Mail Testing Today is So Much “One and Done”

  Tom Mack Jr. of Infocore shares his thoughts on why mailers should test a list more than once

• Agencies

  Mail Stream, Oct. 6: A Report on Incoming Direct Mail

  In addition to its typical offerings of books for car enthusiasts, Motorbooks

• Testing Streaming Media Page
• Digital

  Test Streaming Media Page
• Digital

  Streaming Media Test

• U.S. Households Viewing Broadband Video Doubles: Survey

  Online video viewership is booming, with the number of U.S. households watching broadband video doubling over the past year

• Listline e-Newsletter 10/06

  Specialists Marketing Services Inc. recently assumed management of a
  list from the Spanish-language Web site CouponsyMuestras.com