Streaming Media Test

Liquid I.V.’s First National Brand Campaign Taps Legacy Media Channels and Media Mix Modeling

August 5, 2022 by Chief Marketer Staff - Advertising Campaign

Meta’s Beach Experience at Cannes Lions 2022 Touts Creator Power, Short-form Video and the Metaverse

August 5, 2022 by Kaylee Hultgren - Brand Experiences

Metaverse Marketing: Five Issues for Brands to Consider

July 29, 2022 by Chief Marketer Staff - Metaverse Marketing

Google Postpones Third-Party Cookie Phase-Out to Late 2024

July 29, 2022 by Chief Marketer Staff - Consumer Data Privacy

Checklist: 13 Elements to Build an Effective Media Monetization Strategy

July 22, 2022 by Chief Marketer Staff - Audience Engagement

Four Chief Marketers Dish on Challenges and Opportunities Within Their Businesses

July 22, 2022 by Kaylee Hultgren - Chief Marketing Officer

Five Ecommerce Activations to Drive Revenue Within Metaverse Experiences

July 15, 2022 by Chief Marketer Staff - Metaverse Experiences

DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses

July 15, 2022 by Kaylee Hultgren - American Express

Using Product Data to Enhance Omnichannel Growth for CPG Brands

July 2, 2022 by Chief Marketer Staff - Product Marketing

Marketers on Fire: Patricia Corsi, Global Chief Marketing & Digital Officer, Bayer Consumer Health

June 24, 2022 by Kaylee Hultgren - Bayer Consumer Health

Brands on Fire: A Chat With Boardroom CMO Sarah Flynn

June 10, 2022 by Kaylee Hultgren - Boardroom

Marketers on Fire in 2022

June 3, 2022 by Kaylee Hultgren - Drone Racing League

How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers

May 27, 2022 by Chief Marketer Staff - Procter & Gamble

2022 Upfront Themes: Streaming Video, Film Content and Live Sports

May 20, 2022 by Chief Marketer Staff - Streaming Platforms

Considerations and Caveats for Marketers Tapping Virtual Influencers for the Metaverse

May 20, 2022 by Chief Marketer Staff - Influencer Marketing

Marketers on Fire: Drone Racing League CMO Anne Marie Gianutsos on Social Engagement, U.S. Air Force Partnership and the Metaverse

May 20, 2022 by Kaylee Hultgren - Anne Marie Gianutsos

A Roadmap for Amazon Marketing Investment

May 13, 2022 by Chief Marketer Staff - Amazon Marketing

Tips for Formulating Social Media Marketing KPIs

May 13, 2022 by Chief Marketer Staff - Social Media Marketing

How Charlotte Tilbury Tapped AI Marketing Tools to Boost Customer Acquisition

May 13, 2022 by Chief Marketer Staff - Charlotte Tilbury

Solutions for Retail Marketers Amid Delivery Failures and Supply Chain Disruption

May 6, 2022 by Chief Marketer Staff - Ecommerce Innovation

Marketers on Fire: Labcorp CMO Amy Summy

April 22, 2022 by Kaylee Hultgren - Labcorp

How Land O’Lakes Tapped First-Party Data Sets to Power a Personalization Program

April 15, 2022 by Chief Marketer Staff - Consumer Data

Yahoo’s Stephanie Gutnik on the Return of Digital Out of Home Advertising

April 1, 2022 by Chief Marketer Staff - Digital advertising

How FreshDirect Used Real-Time Weather Data to Inform a DOOH Campaign

April 1, 2022 by Chief Marketer Staff - Digital advertising