Chief Marketer Staff
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Live From DMA08: Telematch links Wireless Data and Postal Addresses
Having trouble keeping track of your customers? You might try SmartMatch, a product from Telematch that identifies wireless, cable and voice-over Internet protocol households and their postal addresses.
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Mail Stream, Oct 13: A Report on Incoming Direct Mail
Cole Haan Celebrates 80 Years of Pairings, African Wildlife Foundation Offers Choice of Premiums, Better Homes and Gardens Gets Festive
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Listline e-Newsletter 10/13
Walter Karl Inc. has been selected to manage a list of 130,956 subscribers to The Stewart Report financial newsletter
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Agencies
Vaseline Vaunts Skin Campaign with Athletes, Sweeps
The makers of Vaseline are driving a campaign for a new line of men’s skin lotions with star baseball and football players as spokespersons, and a sweepstakes
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Citi Cards, FreeCause Conduct Breast Cancer Campaign
Citibank Citi Cards and FreeCause, a firm that links brands with social networks, have teamed up for a Facebook campaign aiming to raise $250,000 for breast cancer research
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Consumers to Cut Holiday Sending, Search for Value
Yet, another report has confirmed what most consumers already know, they will be cutting back on holiday spending
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Agencies
Family Dollar Promotes Flur to Exec VP
Family Dollar Stores, Inc. has promoted Dorlisa K. Flur to executive vice president, strategy and marketing
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News Brief
THE HERSHEY CO.: is featuring pink packaging on some of its core brands to help raise awareness during Breast Cancer Awareness Month
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Agencies
Copywriting for All Ages: Is Your Communication Kid-Like?
Kids and great copywriters have something in common. They both understand the power of clear and simple communication. Learn how to apply this to your next marketing campaign