Chief Marketer Staff
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List Rental Prices Falling: Worldata
Prices of list rentals are declining across the board and — for the first time ever — show a downward trend in every business-to-consumer and business-to-business category tracked, according to Worldata’s Fall 2008 List Price Index.
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Email
‘Vast International’ Spam Ring Crushed: FTC
The Federal Trade Commission is claiming today that with the help of New Zealand law enforcement it has shut down one of the largest spam rings in the world
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Email
E-mail’s Killer ROI Less Lethal by the Year: DMA
While the return on investment from e-mail far surpasses other channels, the gap is closing and will continue to do so for the foreseeable future, according to a new report from the Direct Marketing Association
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Email
Congratulations! Magilla Readers Tops in E-mail Quiz
I always knew subscribers to this newsletter were the some of the sharpest people in the industry and now I have proof
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Email
Stupid Scam Watch: I Won a KIA? A KIA?! AAAHHHHH!
What appears to be new twist on e-mail lottery scams
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Larry Kimmel Moves on From G2 Chairman, CEO Positions
Lawrence M. Kimmel, who has run both G2 Direct & Digital and its earlier incarnation Grey Direct for the last 10 years, is no longer the unit
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Listline e-Newsletter 10/14
Lake Group Media Inc. has been appointed to oversee the Rolling Stone file
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Agencies
Milk Board Lets Consumers Pick Next Happy Cow
The California Milk Advisory Board is for the first time letting consumers pick its next Happy Cow
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Agencies
Cheerios Offers Books by the Bowlful
For the seventh year running, General Mills’ Cheerios brand will make reading a part of kids’ daily nutritional requirements with its “Spoonfuls of Stories” promotion
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Mobile
Harley-Davidson Taps Supermodel to Pitch New Bike
Harley-Davidson has chosen an unconventional way to launch its new high performance motorcycle, by partnering with American supermodel Marisa Miller