Chief Marketer Staff
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Agencies
Continental Airlines Drops Bag Fee for Chase Cardholders
In an incentive bucking the recent establishment of baggage fees among the major airlines, Continental Airlines is waiving the fee on a passenger’s first checked bag for Continental Chase credit and debit cardholders
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Agencies
Denny’s Debuts Dishes Created by Rockstars
Denny’s is boosting interest in its late night menu with the introduction of new dishes created by some popular rock stars.
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News Brief
CAMPAIGN FOR A COMMERCIAL-FREE CHILDHOOD: sent a letter to 24 toymakers and retailers urging them to market to parents, not to kids
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Agencies
P&I Postscript
SAFEWAY: has expanded its PowerPump Rewards Program, making every Safeway fuel station part of the program
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Agencies
Mail Stream: A Report on Incoming Direct Mail
A fresh tagline, fresh logo and fresh goodies adorn the Halloween 2008 version of The Popcorn Factory
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Email
A New Chapter for Datran?
Having been on the job as Datran Media’s chairman and CEO just three weeks, Patrick Vogt is the first to admit he’s still getting his bearings
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Email
Transactional E-mail Usability Stinks: Jakob Nielsen
Usability expert Jakob Nielsen recently published a study of close to 100 transactional e-mails conducted in two phases, five years apart. The results aren
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Email
Dangerous Attachments Skyrocket: Sophos
Spam carrying dangerous attachments soared in the third quarter of this year to eight times the volume sent in the second quarter, according Sophos
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Engage, Entertain, Elevate: Use Online Video to Your Advantage
Online video is engaging, entertaining and can elevate your brand and awareness to new levels —if you know how to make it happen