Chief Marketer Staff
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Agencies
Kodak Runs Photo Contest Prior to PGA Challenge
Kodak unveiled a photo contest as a new activation around its multi-year PGA Tour sponsorship in the run-up to its Kodak Challenge competition next year.
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News Brief
PIZZA INN: has named Scott Richter as senior director of marketing and Samuel “Bud” Boswell as executive chef and director of research and development.
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Simone Schoevaars Cantando Dies at 47
Simone Schoevaars Cantando, a list broker for many years, died Nov. 13 after a long struggle with pulmonary fibrosis. She was 47.
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Post Office Requires More Frequent List Updates
New postal regulations require mailers to update lists more frequently for mailing flyers, catalogs, advertising and packages sent out as standard mail, effective Nov. 23.
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Macy’s Parade Plays Out in Flip Book
Macy’s is using a flip book of its namesake Thanksgiving Day Parade as a thank you to sponsors of the event, and as a giveaway to kids at select smaller events around the country.
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Agencies
Lawyer, Linhardt Settle
E-mail marketer Dave Linhardt has just gotten one lawsuit off his plate.
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Publicis Acquires Brazilian Digital Shop Tribal
Publicis Groupe has acquired Tribal, a Sao Paulo-based digital agency.
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Agencies
Mailman Who Hoarded Standard Mail Sentenced
A former North Carolina letter carrier who admitted keeping people’s direct mail in his garage or buried in his backyard has been sentenced to probation, according to wire service reports.
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Agencies
Tween Brands Posts Loss
Tween Brands Inc. posted a loss of $800,000 for the third quarter, compared to earnings of $13 million in the prior year.
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TV-Shop Revenue in Western Europe to Grow 54%
Television shopping in Western Europe is projected to grow 54% to 6.4 billion euros ($8 billion) in revenue by 2012, according to Screen Digest and Goldmedia.