Chief Marketer Staff

• Agencies

  CyberDefender Adds Direct Response to Ad Strategy

  CyberDefender Corp. has launched direct response radio and TV ads to promote its new computer optimization and security software. The Los Angeles firm’s

• Lava Lite Markets Barack Obam Lava Lamp

  When Lava Lite unveiled its Barack Obama Lava Lamp, it was positioned as a limited edition item for avid collectors of political memorabilia. But before

• Mobile

  Mobile Movie Marketing Videos

  Here are some links relating to promoting movies on the mobile phone—both on wireless handsets generally and on the new generation of Web-enabled smartphones

• February 1, 2009

   

• Agencies

  February 1, 2009

   

• Amazon Income and Sales Rise

  Amazon.com Inc. posted net income of $225 million in for the fourth quarter, a 9% increase over $207 million in the prior year.

• Agencies

  Harte-Hanks Income Plummets 48% in Quarter

  Harte-Hanks Inc. posted net income of $14.3 million for the fourth quarter, a 48% decrease from net income of $27.5 million in the prior year.

• Real Estate Agents Rely More on Internet Leads

  Real estate agents are embracing multichannel marketing and online lead generation, as residential home sales and prices slide downward in recession.

• Email

  Direct Response Media Names Fisher EVP

  Direct Response Media Inc has named Darren Fisher executive vice president, general manager

• Listline e-Newsletter 1/30

  DirectInnovations Inc. has been appointed to manage this 26-million name file. Those listed have requested new service connections for gas,
  water