Chief Marketer Staff

• Studies Show M&A Slowdown

  Trying to sell your firm? Now’s not the time. That big wave of marketing mergers and acquisitions is over. Investment banking firm Petsky Prunier tracked

• Why Direct Marketers Switch Jobs—Often

  The average time spent in a direct marketing job? Just a little more than a presidential term: 4.05 years. So says Bernhart Associates Executive Search

• Mobile

  Mobile Movie Marketing Videos

  Here are some links relating to promoting movies on the mobile phone—both on wireless handsets generally and on the new generation of Web-enabled smartphones

• Agencies

  February 1, 2009

   

• February 1, 2009

   

• Amazon Income and Sales Rise

  Amazon.com Inc. posted net income of $225 million in for the fourth quarter, a 9% increase over $207 million in the prior year.

• Agencies

  Harte-Hanks Income Plummets 48% in Quarter

  Harte-Hanks Inc. posted net income of $14.3 million for the fourth quarter, a 48% decrease from net income of $27.5 million in the prior year.

• Real Estate Agents Rely More on Internet Leads

  Real estate agents are embracing multichannel marketing and online lead generation, as residential home sales and prices slide downward in recession.

• Email

  Direct Response Media Names Fisher EVP

  Direct Response Media Inc has named Darren Fisher executive vice president, general manager

• Listline e-Newsletter 1/30

  DirectInnovations Inc. has been appointed to manage this 26-million name file. Those listed have requested new service connections for gas,
  water