Real estate agents are embracing multichannel marketing and online lead generation, as residential home sales and prices slide downward in recession.
A survey conducted by The Real Estate Book indicates that real estate agents are shifting spending away from general media in favor of more targeted advertising, and especially Internet media.
The survey found agents are taking a more diversified approach to advertising, using the Internet, personal Web sites and specialty print advertising in tandem.
Agents are shifting advertising to the Internet and away from newspapers and radio, but there are no indications they
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